Forbes Functions

The objective

Creating community on TikTok

It’s all about the aesthetic for Cameron Forbes, CEO, and founder of Forbes Functions – a women-led event planning business. With this in mind, Cameron knew TikTok was the place for her burgeoning business as the perfect visual medium to promote her work. She uses the platform to post everything from event planning inspiration to tips and tricks for hosting the perfect dinner party. Her goal has always been to increase brand awareness for her small business, engage with a community of like-minded event planners and vendors, and reach her target audience in the New York City area, and with Promote, Cameron can do just that.

The solution

Getting right on target with Promote

Cameron soon discovered the perfect formula for her business to attract new clientele on TikTok by pairing Promote with creatively produced organic content. The right amount of experimentation in content strategy, paired with the fitting capabilities of Promote, set her up on the pathway to success. In particular, her usage of Promote's geographical targeting feature meant she could precisely target her key demographic of customers – an invaluable asset for a local business. "We not only target locations like certain zip codes, but we can also target women, age groups, and ensure the people seeing our content are the clientele we serve." Making use of objectives like ‘More Followers’ also meant the business could benefit from increased reach on TikTok to the right audience. "We’ve looked at new followers and know they are the people we’re targeting." With a more engaged and devoted following, it was only a matter of time before it led to monetary value for the business.

The results

“We’ve seen you on TikTok!"

Maintaining a consistent approach with Promote helped turn their upper funnel endeavors into real-time client inquiries. In just three months, Forbes Functions has seen their following increase from less than 1,000 followers to over 9,000 followers. And it’s not just a matter of followers. Being able to engage those same followers down the funnel with the help of the Promote objective ‘More website visits’ helped create new leads and generate potential event planning opportunities. "It enables clicks directly to our website, which leads to our forms and intake." The payoff of Promote has been abundantly evident for Forbes Functions, with everything from outreach emails from customers sharing how they found the business through TikTok, to event planning bookings driven by Promote's direct targeting of their customer demographic. Cameron has no plans to stop this upward momentum generated by Promote.