Gourmet Foods

The Objective

Elevating Gourmet Foods in a TikTok-native way

Gourmet Foods, a local brand in Pakistan’s food and beverage industry, providing quality products, partnered with TikTok to elevate the visibility of their beverage range. To effectively reach the TikTok audience and break through the noise, Gourmet Foods partnered with TikTok Creative Exchange to develop a campaign that would resonate with the platform's users

The Solution

The first local CSD brand to leverage TikTok Creative Exchange in Pakistan

Gourmet Foods leveraged the TikTok Ads Manager to maximize its reach. To ensure a strong campaign launch, Gourmet Foods utilized Reach & Frequency buying to secure premium ad placements and guarantee campaign performance.To create visually compelling and culturally relevant content, the brand opted for the TikTok Creative Exchange (TTCX) Remix package. Through this initiative, Gourmet Foods collaborated with Jack of Digital (TTCX Partner) to develop five engaging video adapts that seamlessly integrated with TikTok's native features. These videos were designed to resonate with the platform's young and dynamic audience.The brand then deployed these creative assets within a TikTok campaign focused on maximizing reach, ultimately driving awareness for their beverage range and solidifying its position as a leading beverage brand in the Pakistani market.

The Results

TikTok Creative Exchange Proves to be a Fizzy Formula of Success for Gourmet Foods!

Gourmet Food's strategic use of the TikTok Creative Exchange (TTCX) yielded phenomenal results. The campaign reached over 17 Million active users on the platform in Pakistan, with a 6 second view-through rate of 14.3%.Compared to prior campaigns, the TTCX-developed assets drove a staggering 4% increase in average play time. These captivating creatives also resulted in an 8% lower cost per reach, proving just how well the creatives resonated with the TikTok community.