LeasingMarkt.de

Car leasing leads on TikTok: A campaign ride with unique potential

About the Brand

LeasingMarkt.de (@leasingmarkt.de) is Germany’s largest online marketplace for car leasing offers. Catering to both private and business motoring needs, it helps lessees find the perfect car across a wide variety of models and budgets while generating valuable leads for leasing providers.

Objective

With an impressive track record of attracting more than 2 million website visitors each month, the brand wanted to incrementally increase its reach and optimize conversions and performance.

Solution

LeasingMarkt.de geared up to accomplish these goals via TikTok, as it saw unique lead potential in the platform’s multitude of highly engaged audiences.

Several performance features were successfully tested and implemented to further this strategy with end-to-end efficiency. These included Interactive Add-Ons to make the brand’s ads stand out even more and drive full-funnel objectives, custom Instant Pages to provide a seamless customer journey, and Smart Performance Campaigns, which help automate a number of campaign management steps.

The content was delivered via In-Feed Ads integrated into the users’ personalized “For You” pages with a native look and feel. TikTok Pixel helped measure campaign performance with precision.

Results

The Conversion Lift Study (CLS) – the first in the automotive segment globally – proved that TikTok media increased LeasingMarkt.de leads by 7.24% among people exposed to their ads. The results were statistically significant, proving that the current setup is contributing to the business growth currently registered by LeasingMarkt.de. The CLS also provided valuable insights for further optimization, including attribution.