Loop Earplugs

Objective:

Loop Earplugs is a Belgian company producing innovative earwear to give everyone the freedom to choose how they hear the world & empower them to rise above the daily noise.

The brand wanted to increase their online sales across 14 countries in Europe, all while driving profitability through their campaigns.

Solutions:

The brand aimed to retarget the audience who viewed their website in the past 180 days, with creator-led content to bring the audience to lower funnel and encourage them to complete payment.

To do so, Loop Earplugs' set-up web conversion campaigns using value-based optimization (VBO). Value-Based Optimization for Web Conversion ads (VBO Web) aims to help advertisers find the most relevant audiences who are likely to generate a higher return on ad spend (ROAS).

The brand relied on TikTok's Pixel and Automatic Advanced Matching solutions to gather data and reduce the learning phase period. The brand also set-up a minimal ROAS of 2.2.

On the creative side, Loop Earplugs has collaborated with several TikTok Creators to produce creatives in an efficient way while keeping a native approach.

Results:

At the end of the campaign, Loop Earplugs managed to achieve a ROAS of 5.2, therefore exceeding their initial expectation of a 2.2 ROAS (by +136%).

The campaign also outperformed the average complete payment value by +70% and allowed Loop Earplugs to reduce their CPA by 50%, all while doubling their CVR (vs their non-VBO conversion campaigns).