New Rate
Monitoring and optimizing ads automatically with TikTok Marketing API
The objective
Optimizing advertising effectiveness on TikTok
Ad practitioners often face challenges when optimizing ad campaigns, such as monitoring data across different time zones and incurring high marketing development costs. They can also struggle with timely publishing or pausing campaigns and the need to quickly test numerous SKUs, particularly for e-commerce clients.
To overcome these challenges, New Rate Technology, a China-based ad management agency, leveraged Marketing API from the TikTok API for Business solutions to develop its own smart campaign management tool. The new tool was designed to help brands take nimble actions and adjust TikTok ad campaigns automatically, thus increasing the efficiency and effectiveness of advertising on TikTok.
The solution
Integrating TikTok's Marketing API
By working closely with TikTok's API for Business team, New Rate successfully integrated TikTok's Marketing API solutions into its campaign management tool, allowing advertisers to：
Promptly adjust TikTok ad campaigns based on actual performance through 24/7 real-time data monitoring.
Optimize TikTok ad creatives and improve final performance by setting criteria and automatically testing to eliminate underperforming ads.
Effectively control the budget by investing more in outperforming ads and automatically pausing those that fall below the threshold
Increase the efficiency of ad spending by detecting and restarting TikTok ad campaigns with growth potential.
The results
Providing a new automation solution to boost better campaign performance on TikTok
Integrating TikTok's Marketing API solutions into New Rate's platform has shown great potential in achieving higher ROAS for clients.During the testing phase in November and December, 18 e-commerce clients from different industries adopted this solution and launched their TikTok ad campaigns, including cosmetics, home essentials, customized gifts, apparel, and toys, resulting in an increase in ROAS of almost 60% compared to the market average. Ad spending also saw a 10X growth and operational efficiency was greatly improved.
With the help of TikTok's Marketing API and TikTok's supporting teams, we built Tiktok ad intelligence media buying tools that use automated rules to adjust ad schedules in real-time, freeing up manpower while achieving consistent growth in ad results. This has definitely helped clients gain more confidence in their TikTok ad campaigns.
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