Pet Republic

The objective

Expanding reach with a brand awareness campaign

Pet Republic is a joint project of the SuperDrob Capital Group and CPF, a global leader in the production and processing of pork, poultry and seafood, beginning production in December 2021.

They focus on creating the best quality food for pets - focusing on balancing delicious flavours which pets will love, with valuable ingredients to support the health and growth of their customer's pets.

@petrepublic_takakarma are active on TikTok, regularly posting light content with a sense of humor focused on dogs and cats in their everyday environment combined with Pet Republic food for their growing follower base.

The pet food brand had previously advertised on TikTok before with a focused campaign. Now, working with the agency PromoTraffic, Pet Republic launched a brand awareness campaign focusing on gaining video views.

The solution

An audience-focused strategy delivering engaging content to the right people

The campaign ran for one month (September–October), targeting both women and men in Poland aged 25–54.

They launched a Video Views campaign using six video ads, all under 30 seconds, and tested a range of audiences, from interest-based groups to broad demographics narrowed by age and location.

The brand used light, fun content to engage viewers and encourage local footfall to their brick-and-mortar stores.

By leveraging TikTok Spark Ads, the pet food brand repurposed high-performing organic content to power the paid campaign, driving increased video views, reach, and overall brand awareness.

The results

Reaching over 1.5 Million users in one month

The campaign was a major success, driving reach and video views for the pet food brand, significantly boosting awareness and supporting overall brand growth.

In just one month, the campaign delivered over 9.3M impressions, reached over 1.5 million users, and achieved more than 65,000 full video views (and over 187,000 50% views). Beyond strong viewership and awareness, it was also highly cost-effective – achieving a 360% lower CPM compared to a parallel campaign running on another platform.

By combining a Video Views campaign with TikTok's Spark Ads format and a well-executed audience targeting strategy, Pet Republic also saw a notable uplift in offline store sales – likely driven by increased brand recognition and their locally focused approach.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.