Helping build brand awareness and boost sales for Planet Nusa amongst a new audience in Denmark.
Planet Nusa is one of Denmark’s fastest-growing brands. They’re on a mission to build a community as an inclusive sportswear brand that welcomes everyone. It’s not about being the best, the strongest, or the fastest! It’s about being on a huge team with what feels like hundreds of best friends. Known for their collections created creatively in collaboration with influencers and creators, Planet Nusa came to TikTok in partnership with MIGHTY MONDAY, for a conversion campaign aimed at promoting their latest exclusive collection with Danish influencer Emilie Malou.
Planet Nusa wanted to target all relevant users in the build up to their Emilie Malou collection release date, so chose to run a seven-day campaign to create maximum hype and awareness around the new collaboration.
TikTok is already a big part of Planet Nusa's digital marketing activities, and given Emilie Malou’s strong community following within their target audience of young women in Denmark, we knew their campaign would benefit from one of our most engaging ad formats: Spark Ads. Boosting organic videos directly from a brand or Creator’s profile, Spark Ads deliver your chosen content straight to the feeds of your audience in a seriously authentic package.
By accurately defining and targeting relevant users, we were able to ensure that the advertising budget was spent efficiently and effectively, maximising ROI and engagement from users most likely to convert. Plus, by leveraging Emilie Malou's strong community within the target audience for better reach and impact, we were able to create a sense of urgency and exclusivity, driving immediate engagement.
The Planet Nusa campaign successfully boosted the brand at a critical time in their calendar, securing significant awareness across Denmark ahead of their new collection launch. An incredible set of results were recorded throughout the campaign, including an average order value on purchases attributed to TikTok 40% higher than the online shop average. When comparing the results to Meta, we saw that TikTok provided 87% more volume of purchases, 94% higher attributed revenue, and 3x higher ROAS.
TikTok has given us engagement opportunities we didn’t think imaginable when it comes to expanding & engaging with our local & global community. It’s been our vehicle to exploring our brand narrative in fun & exciting ways. We’ve already seen remarkable results such as reaching new target groups, increasing sales and brand awareness. We are so excited to see where this journey takes us and we can’t wait to explore the potential this platform offers!
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