Samsung Z Flip

Context

Turning Interest into Action

Samsung, a global technology leader, aimed to make the launch of its innovative Z Flip 6 and Z Fold 6 devices in Peru a major success. The campaign targeted potential consumers, also known as handraisers, who had previously shown interest in the brand's products.

Objectives

Driving Leads and Optimizing Investment

The main goal of the campaign was to capture a higher number of qualified leads, turning users' spontaneous interest into concrete data for the brand. Additionally, Samsung aimed to optimize lead acquisition costs, ensuring maximum effectiveness of their advertising investment during a key time of the year.

Solution

Performance-Driven Creativity

To achieve this, Samsung implemented a performance-driven strategy optimized for web conversions, using two key TikTok ad formats: In-Feed Ads and Spark Ads with native content created specifically for the platform.

As an incentive, the campaign offered users the chance to win a Samsung TV through a raffle, encouraging active participation.

The campaign tested two types of creatives:

1. Native Creative: Designed exclusively for TikTok, leveraging the platform's dynamic and authentic style.

2. Non-Native Creative: Adapted from pre-existing formats.

Results

Exceeding Expectations with Native Ads

The campaign exceeded all expectations:

• 5.5K leads generated, tripling previous results of 1.7K leads.

• The effectiveness of native creative was proven, leading Samsung to triple its investment for September, allocating $10,000 to new campaigns using this approach.

The launch of the Z Flip 6 and Z Fold 6 on TikTok demonstrated not only the power of native creatives but also the platform's ability to turn interest into tangible results. This case highlights TikTok as a strategic ally for campaigns aimed at driving conversions and maximizing the impact of every advertising investment.