Sephora

The Objective

Sephora, the leading beauty products brand, wanted to introduce Byoma, a new skincare brand, to the Spanish market. After using TikTok to successfully launch their products in other markets like the US, Sephora came to us to generate brand awareness and increase online sales for their new line in Spain.

The Solution

Sephora implemented a full-funnel strategy that included native and creative content that featured creators who reflected the aesthetic of the brand through the colours in their clothing.

As the brand's first objective was to generate awareness for their new product, 60% of their budget for this campaign was allocated to increasing reach, with a first phase focusing on our Top Feed Ad product, which was enhanced using our Pop Out Showcase interactive add-on.

This was followed by a consideration phase, which featured In-Feed Ads optimised to Video Views and Landing Page Views objectives, supported by our Display Card add-on.

The campaign's final phase focused on conversions and utilised our newest conversion product, Video Shopping Ads. The brand optimised their ads towards high purchase intent and directed their target audience directly to the product catalogue to encourage purchasing. Two ad groups were created: one for prospecting audiences and another for retargeting, re-impacting audiences collected in the awareness and traffic stages.

The Results

Thanks to this strategy, Sephora's campaign achieved their best ROAS results to date. The total number of complete payments increased by 40% when compared to similar campaigns and objectives run by the brand, and there was a 29% decrease in cost-per-action.

These positive results have led Sephora to further consider TikTok as an effective platform for boosting their product sales.