The Essence Vault

The Objective 

The Essence Vault is an online UK retailer offering affordable and quality fragrances for men and women. Looking to increase the effectiveness of its performance campaigns by setting up safe and reliable data connections, the brand – working in partnership with For You Advertising – came to TikTok for a campaign that would boost advertising returns, transactions, and overall brand awareness.

The Solution

To drive sales and boost the performance of its campaigns, The Essence Vault and their agency, For You Advertising, set up a safe and reliable data connection with TikTok. These inputs allow our ad system to more accurately determine which ads to serve to which people – all while maximising the chance of a conversion. 

By implementing both Pixel and Events API, The Essence Vault were able to accurately measure and learn from actions on their website, which built on their ability to drive transactions. Across the funnel, these events included view content, add to cart, initiate checkout, and complete payment.

To further boost the effectiveness of their campaign, The Essence Vault activated both Auto and Manual Advanced Matching – allowing TikTok to effectively place their ads and target the best-performing audiences.

The Results 

As soon as The Essence Vault established data connections, the brand saw an 18% increase in return on ad spend, and a 15% reduction in cost per action. And to top it all off, a phenomenal 98% boost in complete payment events compared to the pre-implementation period. These results were validated by a third party attribution partner, Fospha*.

Thanks to their close attention to our recommended Pixel and Events API integration, The Essence Vault maximised its ability to drive conversions by accurately measuring and learning from the actions which consumers make on the website. As a result, The Essence Vault improved its ability to deliver relevant ads that resonated with people that are more likely to convert.

Additionally, thanks to data connections, the brand now can leverage more sophisticated solutions such as Video Shopping Ads, Value Based Optimization, and Smart Performance Campaign to supercharge their campaigns even more.

*Source: Fospha Attribution, Essence Vault Comparative results 05/05/23 - 24/05/23 Versus 25/05/23 - 13/06/23