Viaplay
How one of the Nordic region’s biggest entertainment providers targeted new subscribers while slashing its cost per acquisition.
The Objective
Viaplay is the Nordic region’s leading entertainment provider, available in every Nordic country, as well as in the Netherlands and Poland. Viaplay entertain millions of people with a unique offering of locally relevant storytelling, which spans premium live sports, films and series. Viaplay's purpose is to grow business profitably. The marketing campaign objective is to drive subscriptions to Viaplay's direct to consumer streaming service.
The Solution
In collaboration with their agency Precis Digital, Viaplay aimed to reach all F1 prospects with a clear conversion goal. To achieve this, they implemented an innovative TikTok Video Shopping Ads campaign. These ads allowed Viaplay to showcase a range of relevant products through catalogue displays as well as discounts per product via dynamic landing pages driving users from the "For You" feed straight to checkout.
The Results
The always-on campaign and their adoption of Video Shopping Ads (VSA) proved very successful. The outcome of this campaign was 20% increase in conversion rate and 38% decrease in Cost Per Acquisition compared to previous prospecting campaign.
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