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Ramadan is better together on TikTok

Discover how brands can achieve seasonal success with TikTok. Explore how our products, people and platform come together to improve Ramadan results.

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KA Ramadan

Seize the Ramadan opportunity together with TikTok

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Unmatched diversity

TikTok fosters a Ramadan community that is inclusive to all. This is why 68% of consumers actively search for diverse Ramadan content on TikTok.

Source
Ramadan KA Commerce

24/7 prime time

Audiences are increasingly tuning-in to TikTok throughout Ramadan. Users are spending 2.5x more watch time per video content on TikTok during Ramadan.

Source
Ramadan KA Lipstick

Ready to shop

TikTok is where Ramadan entertainment drives commerce. Throughout the season, 1 in 2 made a purchase after seeing content on TikTok.

Source

TikTok's products work better together

Regular and premium placements

Combining in-feed with high impact placements such as TopView can improve recall, awareness, purchase intent and motivation.

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Performance and brand products

TTCX and auction solutions

TikTok Symphony suite

Grow better together with TikTok's communities

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Engage at scale

Our Ramadan 2025 research conducted by IPSOS found 82% of people feel TikTok inspires and fosters community engagement.

Expand your audience

Community infiltration can help brands expand their addressable audience whilst improving CPA and CVR.

Expedite conversion

Communities naturally create content which covers blindspots across the funnel to make conversion seamless.

Explore the right Ramadan community for your brand

People are better together

On TikTok, communities play an integral role in inspiring 81% of our users to move from discover to purchase.

The Social Glue

They're at the heart of our circles. They play an integral role in bringing people together and forging meaningful Ramadan connections.

Night Owls

Night Owls are active 24/7 but most engaged post-iftar as they shop, dine and consume entertainment more during evenings.

Luxury Seekers

For them, Ramadan is both a time of reflection and a time for self-reward. After fasting, they believe in treating themselves to life's finer things.

Wellness Devotee

Wellness Devotees prioritize health and well-being during Ramadan. For them, its all about maximizing both their spiritual and wellness commitments.

Household CEOs

The Household CEO manages every aspect of the home. They take pride in creating a welcoming and efficient home environment for guests and loved ones.

Your media mix with TikTok works better together

Leverage multiple synergies between TikTok and other platforms to drive improved Ramadan results and returns.

+16

%

Incremental reach when TikTok is used with TV

5.5

%

Sales lift when TikTok is used with TV

+7

%

Lift in purchase intent when used with shortform

How businesses are generating results on TikTok during Ramadan

CWDA

The Children with Disability Association (CWDA) drove website traffic to increase charitable donations. Using Spark Ads as its main format, CWDA was able to connect with new audiences by creating impactful, authentic content that tells real stories.

22M

Video views

75K

Profile visits

52K

Favorites

Read more

Oud Alyafie

Aiming to boost followers and engagement, Oud Alayfie used Spark Ads to amplify organic posts, collaborating with creators and using automated targeting in KSA.

14.7K

New followers

.21 SAR

Cost per follow

6.97%

Increase in followers

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Bostani Chocolatier

To spotlight their Eid gourmet collection, Bostani Chocolatier launched a vibrant TikTok campaign, bringing audiences into a world of indulgent chocolate with in-house videos that featured trending music and relatable, everyday settings.

+15%

Web traffic

+20%

Sales

+35%

Followers

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Resources to help you win the upcoming Ramadan occasion

TikTok Creative Center Resources

TikTok Creative Center

Your one-stop creative solution for TikTok.

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TikTok Fundamentals Guide

TikTok Fundamentals

A step-by-step plan to lead your next customers straight to you on TikTok.

Read more

Smart+ Campaigns TikTok

Smart+ Campaigns

Maximise business outcomes with TikTok's AI-powered performance solution.

Read more

Ramadan KA Pathing
Ready for a better Ramadan together with TikTok?

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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