Get your products flying off the shelves with TikTok 📦

Growing your small-medium business can be tricky, especially with so much competition for people’s attention. On TikTok, you can rest assured that there’s an audience out there for you, whatever you’re selling. 

Our platform has helped millions of people all around the world discover new Consumer Packaged Goods (CPGs), such as beverages, foods, and homecare products. 

It’s perfect for businesses like yours as it allows you to showcase your products, interact with customers, and make sales all in one place. That’s why 83% of people on TikTok turn to the platform for product reviews.[1]

At TikTok, we’re all about authenticity, making it easier for people to see how products can fit into their daily lives. 

This allows small-medium businesses to build deeper connections and demonstrate the value their products deliver, which in turn leads to more product discovery, research, and purchases. 

Ultimately, journeys that involve TikTok lead to a 21% higher spend.[2] So, with hyper-engaged audiences and their appetite for product discovery, it’s clear TikTok is the destination for CPG brands of all sizes. 

The most important first step for your business is to understand your product category. What does your audience want to see? How can you grab their attention? What tools can help you boost your sales through TikTok? Well, stay tuned for the answers, as we try to wrap up all this key information in a neat little package.

Feed the TikTok foodies 🥙

TikTok is teaching a new generation of consumers all about food. Viral recipe trends like baked feta pasta and tortilla folds start here and encourage people of all skill levels to try their hand at cooking. But beyond this, TikTok also introduces people to new flavours and food products every single day. Hashtags like #TikTokMadeMeBuyIt often leads to food and drink products selling out across stores. Some 68% of users either discover or are inspired to learn more about a food or drink brand after seeing it on TikTok, while 46% have purchased food and drinks products after seeing them on our platform – with 72% of those purchases being unplanned.[3]

65% of users like seeing businesses like yours do more around holidays and special events.[2] Jump on seasonal trends to gain momentum and take ownership of niche holidays, such as National Buffet Day. Check out these niche holiday hashtags and how they’ve performed:

Get to know #CleanTok 🧽

When it comes to cleaning, TikTok differs from any other platform. Users feel at ease showing their dirty bathroom and sharing their cleaning style because ‘it’s ok on TikTok’. As a result, #CleanTok is all about entertainment and satisfaction, where people share techniques, life hacks, and most importantly, products. 

People love seeing the latest miracle cleaner cut through tough grease, return an old piece of furniture to its former glory, or even totally transform a home. 

On TikTok, homecare businesses are in the perfect place to demonstrate their tools and products to a wide audience of users.

There’s always an appetite for clever ways to spruce up our lives, with 76% of TikTok users purchasing homecare products in the last three months, and 32% purchasing homecare products at least once a week.[4]

Plan your content strategy 📽️

From food to homecare and everything in between, there’s an audience for your product on TikTok. Explore your category’s popular hashtags and get to know what content your audience wants to see. Teasers, for example, get customers excited and can encourage users to follow your business so they don’t miss out on any future announcements. Special offers, such as discounts or promo codes can also be a great incentive for customers to interact with your business on TikTok. 

Demonstrations 

Users don’t want to just be told how great your products are, they also want to see them in action. Share recipes, life hacks, and demonstrations to keep your viewers entertained, informed, and eager to purchase what you’re selling. 

Duets

If you’re a small-medium food business, why not try using your products to share an inventive recipe and encourage users to duet your content to show their creations. 

Before and after

Or if you have a homecare business, you could tap into #cleantok’s love of ‘before and after’ content to showcase your product’s incredible cleaning capabilities.

Leverage TikTok’s tools and ad formats 🔋

If you’re trying to grow your audience and boost your sales, it’s important to get familiar with the different tools and ad types TikTok has to offer. TikTok’s platform integrations allow e-commerce merchants to add TikTok as a sales and advertising channel to their website. This applies to Shopify, BigCommerce, Ecwid, PrestaShop, WooCommerce, and many more.

Pixel

If you don’t have an e-commerce integration set up, make sure to set up the TikTok Pixel. This is a piece of code you can place on your website that allows advertisers to share website visitor events to TikTok via a browser. Whether your goals are conversions, traffic, or awareness, setting up your TikTok pixel will help you find new customers, optimise your campaigns, and measure ad performance.

Spark ads

The beauty of Spark Ads is that they’re a native ad format that allows brands to boost posts from their own Business accounts or Creator profiles as In-Feed Ads. Unlike other ad formats, users can like and share the video, but also visit the brand’s profile through the Spark Ad. And just like every other ad, you can add a call-to-action button to drive specific actions, like traffic to a landing page.

Now, get out there and show everyone why you’re the full package.