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The TikTok Ad Awards are back!

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“We activated TikTok first for the campaign because it gave us the opportunity to connect with people that we may not normally reach."

Ester Miozzo Global Brand Equity and Communication Director, Barilla Winner of Greatest TikTok Europe 2023

Want to take home the crown?

We're showcasing creativity

The TikTok community wants brands to push creative boundaries, and the TikTok Ad Awards are shining a light on businesses doing just that, bringing entertaining content to the community and driving results.

Celebrating innovative brands

We’re celebrating the brands and agencies that are leading the charge on TikTok with innovative, high-performing paid ad campaigns. We even have a brand new category to celebrate the most innovative upper-funnel campaigns.

Rewarding the best of the best

Local ceremonies will be held across Europe to find winners in each market, and the greatest of all entries will gather for the European Grand Prix in November to claim bragging rights as Greatest TikTok 2024.

Choose your challenger

Greatest Branding
Greatest Performance
Greatest Creative
Greatest Small Business
Greatest TikTok
9-16 TT AdAwards Badges Branding

Your name in lights

Rewards a standout branding campaign that used an innovative strategy to drive excellent upper-funnel results.

Greatest Branding

9-16 TT AdAwards Badges Branding
Your name in lights
Rewards a standout branding campaign that used an innovative strategy to drive excellent upper-funnel results.

Greatest Performance

9-16 TT AdAwards Badges Performance
Making gains
Celebrates the use of innovative TikTok-first creative and campaign strategy to drive excellent lower-funnel results.

Greatest Creative

9-16 TT AdAwards Badges Creative
Creativity takes courage
Recognises a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to establish an ongoing TikTok-first presence on the platform.

Greatest Small Business

9-16 TT AdAwards Badges SmallBusiness[-=''?/n
Small, but mighty
Spotlights small businesses with less than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.

Greatest TikTok

9-16 TT AdAwards Badges GreatestTiktok
Are you the greatest?
Rewards the best overall campaign: the campaign that has harnessed the creativity of the platform, driving impact through the clever use of ad products to smash objectives across the funnel.

Take inspiration from these award-winning brands

Barilla
Pasta brand Barilla wanted to build an audience and start a movement around leftover pasta and food waste. Leveraging TikTok's stitch tool, the brand jumped on the most-loved pasta videos on the platform and partnered with creators who 'stitched' brand new recipes onto the videos, creating hundreds of delicious inspirational videos for saving pasta.

110M

video views

500K

dishes saved

Nikon Europe
To transform its image and increase awareness and consideration among a new generation of photographers, Nikon worked with creators on a TikTok-first "Mystery Box Challenge". The result? Authentic, innovative and artistic shoots that really positioned Nikon in a fresh light, and drove incredibly strong results. And drove incredibly strong results.

16.8%

brand awareness lift

4.55%

more users considering buying Nikon

Read full case study

Glow For It
Glow For It created authentic, TikTok-native content for its conversion campaign by sharing real results from real customers, and fostered trust and intimacy by speaking directly to camera. To scale their messaging, the brand boosted their content with In-Feed Ads and Spark Ads, doubling their target ROAS.

9%

purchase rate

4.58x

ROAS

Read full case study

Burger King
Burger King partnered with TikTok creator @masdak_trading to create a viral video challenge that enticed users with a free Whopper hamburger if they could make content that gained enough attention to earn Burger King as one of their TikTok followers. The campaign achieved incredible results, proving the effectiveness of a playful approach to garner the attention of the TikTok community.

20M

views

100K

new followers

Rossmann Polska
Rossmann Polska knew that catchy sounds have the potential to spark movements so they centred their awareness campaign around a fun rap that they knew would resonate with its target audience. The success of its campaign shows that thinking TikTok-first is a surefire way of connecting with consumers.

13M+

video views

350K

likes

TOUS
Nail jewellery brand TOUS harnessed the power of the platform and the TikTok community to not only launch a campaign but to help create a new product too. The demand for TOUS Claws following the campaign exceeded all expectations: stock quickly sold out and the brand added thousands of new followers to the TOUS community.

30.5M

users reached

40K

users voted

IQ
IQ developed a Tikok-first 10-part drama portraying the complex relationships between youth and alcohol, then used TikTok's Duet feature to invite people to audition for a role in the drama. The videos were promoted with Spark Ads, Top View Ads and Top Feed Ads, ultimately engaging millions of users, and surpassing its target number of audition submissions.

447%

increase in followers

13.9%

ad recall increase

TT ICON VIRAL ON WHITE
Ready to go for gold?

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