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Drive results with automotive on TikTok

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Auto Marketing on TikTok
Auto Marketing on TikTok
Auto Marketing on TikTok
Auto Marketing on TikTok

Put your auto campaigns in the fast lane

Accelerating discovery

Accelerating discovery

One in two users have discovered or learnt something new about cars on TikTok.

Source
Driving decisions

Driving decisions

19% of users bought a new car after seeing it on TikTok.

Source
Charging ahead

Charging ahead

55% of TikTok auto-intenders are considering a hybrid or electric vehicle as their next vehicle purchase.

Source
Auto Marketing on TikTok

Introducing Automotive Ads

Match buyers with the vehicle that's right for them with our all-new performance solution designed specifically for auto advertisers.

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Solutions that drive real results

Performance
Branding
Automotive Ads for Inventory
Automotive Ads for Models
Lead Generation
Search Ads Campaign

Fuel your inventory promotion

Use the power of catalogue-based ads for targeted inventory promotion to maximise test drives and car sales.

Automotive Ads for Inventory

Fuel your inventory promotion
Use the power of catalogue-based ads for targeted inventory promotion to maximise test drives and car sales.

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Automotive Ads for Models

Rev up model promotion
This catalogue-based solution is tailored for model, trim and offer promotions to maximise reach and drive sales.

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Lead Generation

Turn tuned-in audiences into high-value customers
Meet TikTok Lead Generation, a next-gen solution built for the new way people discover and connect with businesses.

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Search Ads Campaign

Search Ads on TikTok
Be the brand their search uncovers
Strategically engage with high-intent users to drive conversions using keyword and budget features.

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"TikTok Automotive Inventory Ads are a game-changer for dealerships. They put our clients' prized inventory in front of in-market car shoppers who are not using other social platforms. These ads are incredibly cost-effective and drive results."

Drake Baerresen
Vice-President of Sales & CMO, TurnKey Marketing

Automotive success stories

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving a 38% reduction in CPA compared to its standard lead generation approach.

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INFINITI

In utilising compelling creator-led creatives that resonated with the TikTok community, INFINITI was able to deliver a 5% lower Cost Per Click and generated a 12% efficiency in CPM vs industry benchmarks.

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Jeep

In utilising compelling creator-led creatives that resonated with the TikTok community, Jeep was able to deliver a 5% lower Cost Per Click and generated a 12% efficiency in CPM vs industry benchmarks.

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Nissan

Steering away from typical car ads, Nissan partnered with a creator to drive awareness for the Nissan ARIYA. The campaign delivered a +22% engagement rate, a +121% lift in 6s view-through rate and a CTR 3.5x the industry benchmark.

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AdvantageAutoLoans

AdvantageAutoLoans' goal was to get the most high-quality leads at the lowest price. By accelerating lead generation with strong creatives and budget refinement, it gained more than 24,000 leads and achieved a 34% form submission rate.

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Guida e Vai

Guida e Vai's goal was to grow its community by providing tips and advice to learner drivers. In just two months, the brand's TikTok channel saw 20% growth and 26 million views. TikTok is now bringing in 53% of its total sales at a 64% conversion rate.

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Additional resources

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