Success stories

Gourmet Foods

Gourmet Foods, the first local CSD brand to leverage TikTok Creative Exchange in Pakistan!

j h
17.3 M
Reach of TikTok Users in Pakistan
+4 %
Increase in Average Play Time
-8 %
Decrease in Cost Per Reach
The Objective

Elevating Gourmet Foods in a TikTok-native way

Gourmet Foods, a local brand in Pakistan’s food and beverage industry, providing quality products, partnered with TikTok to elevate the visibility of their beverage range. To effectively reach the TikTok audience and break through the noise, Gourmet Foods partnered with TikTok Creative Exchange to develop a campaign that would resonate with the platform's users



The Solution

The first local CSD brand to leverage TikTok Creative Exchange in Pakistan

Gourmet Foods leveraged the TikTok Ads Manager to maximize its reach. To ensure a strong campaign launch, Gourmet Foods utilized Reach & Frequency buying to secure premium ad placements and guarantee campaign performance.To create visually compelling and culturally relevant content, the brand opted for the TikTok Creative Exchange (TTCX) Remix package. Through this initiative, Gourmet Foods collaborated with Jack of Digital (TTCX Partner) to develop five engaging video adapts that seamlessly integrated with TikTok's native features. These videos were designed to resonate with the platform's young and dynamic audience.The brand then deployed these creative assets within a TikTok campaign focused on maximizing reach, ultimately driving awareness for their beverage range and solidifying its position as a leading beverage brand in the Pakistani market.


The Results

TikTok Creative Exchange Proves to be a Fizzy Formula of Success for Gourmet Foods!

Gourmet Food's strategic use of the TikTok Creative Exchange (TTCX) yielded phenomenal results. The campaign reached over 17 Million active users on the platform in Pakistan, with a 6 second view-through rate of 14.3%.Compared to prior campaigns, the TTCX-developed assets drove a staggering 4% increase in average play time. These captivating creatives also resulted in an 8% lower cost per reach, proving just how well the creatives resonated with the TikTok community.

quote marks - razzmatazz

Gourmet Foods Pakistan leveraged the TikTok Creative Exchange Program to harness the power of native creatives. Our goal was to avoid creative fatigue by not relying solely on our DVC. Instead, we introduced additional variations aligned with TikTok’s platform trends, without incurring extra costs. This approach not only helped us maintain fresh and engaging content but also resulted in significant cost savings by reaching out to additional users at the same advertising cost. This experience has been truly remarkable, and we’re excited to explore further opportunities on the platform to continue driving innovation and growth.

Muhammad Farhan Elahi
Brand Manager-Gourmet Foods

Ready to get started?

Sign up for our newsletter

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business