TikTok Commercial Music Library is now available in Adobe Express

We recently made creating TikTok-first video content easier than ever, by integrating TikTok Symphony Assistant within Adobe Express. This integration just got even better, with the addition of over one million pre-cleared, global songs and sounds from TikTok's Commercial Music Library (CML).

Adobe Express users are now able to access TikTok’s Commercial Music Library available via the Symphony Assistant add-on. This exclusive collaboration enables Adobe users to soundtrack their TikTok videos with tracks from emerging and established artists, including hits like Gaslight by Inji, Million Dollar Baby by Tommy Richman, and many more.

TikTok has completely transformed the ways brands reach audiences through sound and music. 88% of TikTok users say that sound is essential to the TikTok experience,¹ 68% saying they remember the brand better if they post a TikTok featuring a song they like, and 62% saying they're more curious to learn about the brand that uses music.²

Access to solutions like the CML allow users to tap into the impact of music and sound on TikTok with songs from the CML being used in nearly two billion videos and viewed approximately 5 trillion times in the last 12 months. It also allows users to leverage licensed music quickly and easily in both organic and paid videos and helps them avoid the often complicated processes of licensing music for digital platforms, so they don't miss creative opportunities and can jump on trends.

Making TikTok-first creative easy

Creating TikTok ads that embrace the platform's unique style is crucial for success. When brands make ads that are TikTok-first—from jumping on trends to including features like text overlays, voiceovers, and green screen—74% of viewers say they catch their attention.³ They also see a significant lift across brand outcomes,⁴ and drive 3.3x more action such as clicks, likes, and shares compared to other platforms.⁵

"Creativity is the core of TikTok. Content, communities, and cultures are all directly connected to, and built by, creativity on the platform. We are continuously building and investing in creative solutions to help our brands be creative storytellers and connect with the TikTok community. We are excited to further expand our partnership with Adobe, giving brands the tools to soundtrack their TikTok content and create at scale."

Andy Yang

Global Head of Creative at TikTok

How it works

Adobe Express users can now access the CML via the TikTok Symphony Assistant add-on globally in English on desktop. On Adobe Express, users can now access a number of innovative solutions making their TikTok video creation process more easy, efficient, and effective:

• Add pre-cleared music and sounds to TikTok videos with Adobe Express: Spanning all styles, genres, and regions, the CML takes the time and effort out of licensing music and gives businesses and creators access to trending and trend-adjacent music. With the Commercial Music Library as part of the Symphony Assistant add-on, Adobe Express users can take their TikTok content to the next level, quickly and easily. For example, a social media team can quickly leverage the momentum of a trending TikTok song to raise awareness for their brand. A small business promoting a new location can find the ideal soundtrack to inspire anticipation and excitement for the grand opening. A freelance marketer building a campaign for a specific audience segment can explore and analyze music trends and performance in a specific local market globally to identify just the right match.

• Support throughout the content creation process: Users can now search and apply pre-cleared music and sounds to videos for TikTok as well as use Symphony Assistant to help ideate and, creative templates, Adobe Stock video and images, and editing tools, elements and overlays for creating TikTok-first content.

• Gain TikTok-first guidance: If your brand is looking to level up on TikTok, the Symphony Assistant add-on can guide you on creative best practices and top tips for success on the platform. You can discover and identify the top trending music and creative trends in your region, sector or market.

• Tackle creative block: Your team can use Symphony Assistant to brainstorm content ideas based on new and evergreen trends as well as pair it with the right

• Gain insights from top TikTok ads, hashtags, and more: Symphony Assistant makes creative research simple and efficient with analysis of top-performing TikTok ads based on data sources from TikTok Creative Center. Additionally, you and your team can gain insights into top-performing hashtags to help make sure your content is reaching the right audience.

• Optimize creative workflows: This integration eliminates the extra time, effort, and resources required to use different content creation apps and platforms for each stage of the creative journey, allowing brands to easily integrate music and sound into their content.

The CML is now available via the Symphony Assistant add-on within Adobe Express — Adobe's go-to tool for digital content creation and collaboration — making creative workflows for TikTok more intuitive than ever before.

Previously only available in TikTok's Creative Center, Symphony Assistant is an AI-powered virtual assistant that can intelligently collaborate with you on your brand's organic and paid creative content and supercharge success throughout the creative journey on TikTok. This first-of-its-kind integration allows brands of all sizes to brainstorm, ideate, and create TikTok content all within Adobe Express.

Welcoming Adobe as a badged TikTok Marketing Partner

The TikTok Marketing Partners Program is also proud to officially announce Adobe as a badged TikTok Creative Partner. This expanding partnership is a result of TikTok and Adobe's focus on delivering valuable new creative tools and capabilities directly into the hands of business and creators, empowering them to create with greater efficiency, creativity and impact for TikTok. Over the past few years, TikTok and Adobe have partnered to build several easy-to-use creative solutions to support the entire TikTok content creation process from ideation to production to launch.

Sources

1. TikTok Marketing Science, US Cross-Platform Sound On Research 2021, conducted by Kantar

2. US TikTok Marketing Science, Music Perceptions Research, conducted by MRC Data, November 2020

3. TikTok Marketing Science Global Creative First Study 2022 conducted by Ipsos.

4. TikTok Marketing Science Creative Coding Analysis based on 3,500 TikTok ads that ran from 1/1/2021 - 10/1/2021 representing all major verticals, conducted by Kantar, 2022

5. TikTok Marketing Science Global Entertaining Ads Study 2022 conducted by Marketcast

Your use of TikTok's GenAI Tools will be governed by TikTok's Creative GenAI terms.

The TikTok Symphony Assistant add-on for Adobe Express is now available in English wherever TikTok is available for all free and Premium Adobe Express users.