Lifebuoy Shampoo

The objective

Strengthening Hair and Lifebuoy Shampoo’s Presence on TikTok 

Lifebuoy Shampoo aimed to strengthen its presence on TikTok by effectively reaching its target audience, increasing clicks to e-tailer websites, and ultimately driving brand awareness and sales across its diverse range of shampoos tailored for both males and females in Pakistan.

 The solution

From Scrolls to Stronger Strands: Lifebuoy Shampoo’s TikTok Traffic Boost!

Having already built initial awareness on the platform, Lifebuoy used In-Feed Ads to run monthly Traffic campaigns on TikTok during the first half of the year, optimized on clicks.

Targeting men and women separately, Lifebuoy used tailored video assets to highlight the benefits of its four shampoo variants. Each video emphasized Lifebuoy Shampoo's core message of strengthening hair, aligning seamlessly with the brand’s mission and resonating with a diverse audience.

The results

Strength in Numbers: Lifebuoy Shampoo’s Campaign Delivers Powerful Results!

Lifebuoy Shampoo’s campaign achieved remarkable success on TikTok! Over a consistent 6-month presence, the brand heightened awareness and maintained a strong platform presence, reaching 85% of its target audience and generating 6.8 million clicks to e-tailer websites. The campaign’s Click-through Rate outperformed the industry benchmark by 36%, and its Cost Per Click was 35% lower than the industry average—showcasing Lifebuoy’s strong alignment between brand messaging and audience impact, all while celebrating the strength and resilience they promote.