Supercharge your Holiday Campaigns: TikTok Tips for SMBs for Black Friday and Cyber Monday

As shoppers flood TikTok in Q4, they’re on the hunt for the best deals and exclusive finds. The platform is a major hub for must-have items and unbeatable discounts during Black Friday and Cyber Monday.

Don’t miss out on this huge opportunity to grow your brand—tap into the buzz surrounding the peak Q4 season and launch your campaigns to capture the heightened shopping interest around these big moments.

By activating your campaigns now, you’ll not only connect with high-intent shoppers but also spark connections that can extend beyond the holiday season. Ready to make the most of Black Friday and Cyber Monday? Let’s dive in.

82% of people who have come across who have come across SMB content on TikTok say that they discovered a new SMB on TikTok before seeing it anywhere else.[1]

Our audience are on the look-out to discover and engage with new brands, which is your cue to make your brand shine and stand out among the competition.

In order to have an impactful Black Friday/Cyber Monday campaign, make sure you're tapping into the conversations happening on the platform. Here's a look at how the TikTok community shows up for shoppers in the lead-up to Black Friday/Cyber Monday:

📦 #Unboxing videos

Unboxing videos are particularly popular during Black Friday/Cyber Monday as users are in a shopping state-of-mind!

🛍️ #Shopping (#BlackFridayHacks)

No gatekeeping here - TikTok users come to the platform to share shopping tips and help the community on the platform enhance their shopping experience.

💰 Deal Hunting (#BlackFridayDeals)

Users come to the platform to discover the best deals of the season.

🌎 Wanderlust Wishlist (#TravelInspiration)

Whether users are planning their trips home for the holidays, or already dreaming of a warm summer vacation, travel planning spikes in the winter, with more travel content and discovery amongst TikTok users.

Take your creative to the next level ✨

Find your voice on TikTok and turn your focus on creating engaging and entertaining content. Find your unique voice on TikTok and create content structure that can help you reach your objectives.

Winning Hook (First 3-5 seconds)

• Share shopping tips.

• Highlight a holiday promo.

• Call out your target audience.

Unique Selling Points (Middle 10-20 seconds)

• Show why your product is popular.

• Grab your audience's attention with enticing visuals.

• Show how your product solves a problem.

X1 Clear CTA (Final 3-5 seconds)

• Motivation: Check it out for yourself.

• Promotion: Get your offer now.

• Brand message: Join the [product] gang.

Winning Black Friday and Cyber Monday

Leverage Video Shopping Ads for your catalogue, which offers specific product recommendations on the For You page and multiple placements to boost product sales on your website.

Ready to supercharge your campaigns?

Introducing Smart+ Campaigns, TikTok's AI-powered solution that can help you maximise ad campaign results. With Smart+ Campaigns, you can create a single campaign for all of your performance objectives, and TikTok will help you to automate the process – across campaign and audience targeting, optimization, and creative. Learn more about how Smart+ Campaigns works here.

But before you activate for this key shopping moment, make sure you have your campaign set up correctly!

To learn more about campaign set-up, top trends this Q4, and creative tips to win the season, download our Holiday Guide.

Sources:

1. TikTok Marketing Science SMB Consumer Research (EU Results) conducted by InSites Consulting 2022 (n=3000)