Level Up your Advertising: How SMBs Can Win Big on TikTok During Q5
Make the most of the Q5 Opportunity on TikTok, when gifting turns into shopping.
As the holiday hype fades, Q5— the period from Christmas to mid-January—brings new opportunities for SMBs to stand out on TikTok.
It’s Like a Reward
TikTok still sees a shopping buzz during Q5, when audiences typically shift from gift-giving to self-indulgence, with 2 in 3 users planning to shop for themselves after the holiday season is over. [1]
The TikTok community never takes a holiday from the For You Page, and users are on the look-out for the best deals to reign in the new year. Q5 means high purchase intent with less ad competition, making it prime time to boost sales and build brand love heading into 2025.
New Year, New Me
Q5 is the season of fresh starts and New Year's resolutions! With 96% of users setting goals for the New Year [2] —whether that’s focusing on fitness or exploring new interests—and 4 in 5 planning to sign up for at least one new service or activity [3], it’s the perfect time to make your brand part of their journey.
With 1 in 2 users planning to shop during Q5 to take advantage of the post-holiday sales [4], this is your moment to make authentic connections with your audiences.
Now's the time to launch your Q5 campaigns and make the most of the opportunity to grow your brand.
Winning strategies to ace Q5
No matter your goal, TikTok has the tools to help you make it happen.
Drive Sales
Website Conversion or Product Sales campaigns are your key to boosting sales this Q5.
Capitalising on purchases right after a major gifting season allows you to tap into a pool of high-intent shoppers, setting the stage for engagement throughout 2025.
How about showing some Q5 love to your loyal shoppers by promoting your post-holiday sales with Interactive Add-Ons like Gift Code Stickers? These work with Video Shopping Ads to drive more engagement that can lead to purchases.
Test & Learn
To gear up for 2025, you can embrace a test-and-learn approach this Q5, which letting you boost your video spend before the Q1 buzz rolls in.
By getting a head start now, you'll be empowered to launch impactful campaigns that resonate on TikTok in the new year!
Generate Leads
If you want to gather leads, book consultations, or bring in prospects? TikTok Lead Generation can connect you with a new wave of potential customers.
Supercharge your advertising
Looking to take your advertising to the next level? Introducing Smart+ Campaigns, TikTok’s new AI-powered automation solution which enables you to create a single campaign for all your performance objectives, across campaign and audience targeting, optimisation and creative.
Make your brand shine with winning creative
For inspiration, head TikTok’s Creative Centre where you’ll find the top ads and the latest TikTok trends. You can also leverage Symphony Assistant, your AI-powered virtual assistant for creating on TikTok, which can help you generate ad scripts, brainstorm creative ideas and more.
Need some help producing ads? Utilise CapCut and Symphony Creative Studio to create engaging video ads that feel native to the platform.
To learn more about how to win Q5, click below to download TikTok’s Q5 guide for SMBs, which hosts top trends, expert-recommended campaign planning strategies, creative guidance and more.
Sources:
- TikTok Marketing Science Global Custom Q5 Survey via AYTM (UK Results) 2023, TikTok users who intend to shop in Q5
TikTok Marketing Science Global Custom Q5 Survey via AYTM (UK Results) 2023, TikTok users who intend to shop in Q5
TikTok Marketing Science Global Custom Q5 Survey via AYTM, September 2023. (n=2240)
TikTok Marketing Science Global Custom Q5 Survey via AYTM, September 2023. (n=2240)