Citroën AMI

The Objective

The objective of Citroën AMI's activation on TikTok was to increase its visibility while engaging with a young audience in an attractive and relevant way. The campaign highlighted Citroën AMI's competitive advantages: it can be driven from the age of 15 with an AM licence, its electric roots and its range, all linked to the independent "AMImanera" concept.

The Solution

Citroën started with a TopView, using a native creative from popular creator Marina Rivers to showcase its unique features. The creative was then used to launch a TikTok Pulse campaign with two strategies, one targeting all top 4% content and the other targeting top trending entertainment UGC. Finally, the creator 'Belu' generated more native videos to build awareness and nurture her audience through an in-feed campaign.

The Results

With this product bundling strategy, Citroën was able to position the brand in the spotlight and maintain very high video view rates and average viewing times compared to market benchmarks of +61% and 83% respectively. This campaign demonstrates the importance of developing unified product strategies and creating synergies to improve campaign performance. Finally, the use of creator partnerships to efficiently reach and connect with audiences leads to optimal attention and engagement.