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TikTok has streamlined the ad bidding process within its Ads Manager for both performance and brand objectives. The new interface simplifies the selection between Maximum Delivery and Cost Cap bid strategies. The suggested bid is based on historical campaign data, user behavior, and current auction dynamics. It is designed to maximize your results by keeping costs stable and controlled.

Ketersediaan

Benefits and features

• Increased Flexibility: You can input a Target CPA for performance auctions or use bid control for brand auctions to utilize Cost Cap bidding. Leaving the Target CPA field blank enables Maximum Delivery, optimizing ad scale within the budget.

• Enhanced Confidence: The interface includes a suggested bid feature, which helps you decide their bid amount based on ad settings, historical campaign data, user behavior, and current auction dynamics. This guidance aims to stabilize costs while maximizing results.

Key concepts

• Target CPA: Automatically filled for brand objectives like reach, video views, and community interaction, this field can be manually set for performance objectives to control cost per acquisition.

• Bid Control: Allows you to set maximum bids for brand impact objectives, directly influencing ad reach and engagement.

Next steps

• Explore the Interface: Navigate to the bidding section in TikTok Ads Manager to familiarize yourself with the new settings.

• Set Your Bidding Strategy: Decide whether to use Cost Cap or Maximum Delivery based on your campaign goals. We recommend you look to drive brand impact with reach and video view objectives to take advantage of the bid control UI. Learn more about our different bid strategies to make an informed decision and consider running tests to determine the best strategy for you.

• Monitor and Adjust: Regularly check the performance and adjust your bids and settings as needed to ensure the best results.