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Great performance starts on TikTok
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Did you know that 25% of TikTok users have researched or purchased a product they saw advertised on the platform?¹ Or that TikTok drives a 30% higher paid media ROAS compared to other digital platform averages?²
By engaging with communities and creators on the platform, brands on TikTok aren't just passively placing themselves in front of people; they’re actively becoming a part of thriving communities and building trust. And that trust drives results.
But don't just take our word for it. Hear first-hand from the brands who are using TikTok as a performance channel, and learn more about the ad solutions underpinning their success.
Finding high-value customers
To drive user acquisition for their new game Dragon City, mobile gaming brand Socialpoint added TikTok's Value-Based Optimisation solution to their arsenal. This game-changing bidding strategy drives higher ROAS to increase campaign conversions.
Winning with an always-on approach
Pizza oven brand Ooni cooked up a storm with an always-on conversion campaign supported by In-Feed Ads. Targeted, scalable and cost-efficient, these are full-screen, sound-on, vertical video ads that appear natively in users' personalised For You feeds alongside user-generated content.
Boosting product discovery
Skin-care brand Dermalogica Germany launched a flawless campaign using TikTok's catalogue-based ad solution. This ad format is perfect for brands looking to showcase their products, generate attention and trigger users to seek out more information, all while driving them through the purchase journey quickly.
Get started with ad solutions on TikTok
Whether you want to drive awareness or purchase, our ad solutions cover the full marketing funnel. Start building your TikTok strategy today with TikTok Ads Manager, our easy-to-use, self-serve ad platform that will help your business drive groundbreaking performance.
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References
TikTok Marketing Science Time Well Spent (EU 5 results) conducted by Kantar March 2021
TikTok Marketing Science EU Quantifying the Impact of CPG TikTok Advertising Research 2021 conducted by Nielsen