Success stories

Grandiosa

How Grandiosa tapped into what drives attention on the platform. with a new brand song

1500
User-generated videos
# 3
Most popular song on TikTok Norway
1.4 M
People reached

A pizza song that gets the entire country to sing along?


The Norwegian frozen-food brand Grandiosa pulled it off and made history in the baking. Using a mix of TopView, TopFeed, In-Feed, and Spark ads, they served catchy videos in true Grandiosa style.


The content tapped into trending TikTok themes and added a UGC competition as the perfect topping. In just four days, the brand hit #2 in trending hashtags and #3 in popular songs on TikTok Norway. Reaching 1.4 million people, over 1,500 user-generated videos rolled in, stacking up an extra 1 million impressions. Now that's how you take a slice of the charts.


Watch the full success story below!



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