fizy
The Power of Connection: How fizy Drove Growth Across the Funnel with a Community-Led TikTok Strategy
The Objective
Recognizing the need to resonate more deeply with TikTok’s vibrant user base, fizy set clear goals for both brand perception and app performance
fizy aimed to elevate its brand perception among the TikTok community while also driving app performance. To achieve these goals, they developed a new strategy designed to strengthen their connection with TikTok users and spark greater interest in the fizy Music App by utilizing the most relevant branding & performance solutions.
The Solution
Shifting focus to community and culture, fizy adopted a holistic approach that balanced brand-building with performance-driven tactics.
fizy moved from a purely performance-focused approach to a Full Funnel strategy rooted in community and culture. In December, they kicked off a Branded Mission inspired by the trending “2024 Top Songs” inviting users to express themselves through their favorite songs. By collaborating with creators, using premium placements, and employing automation-driven Smart+ campaigns, they delivered a seamless end-to-end activation. This holistic “Brandformance” approach proved that forging emotional connections is key to achieving extraordinary results.
The Results
Through this community-driven Full Funnel approach, fizy realized substantial gains across both brand perception and app performance.
The campaign's key outcomes included:
+7.4% Ad Recall Lift
1.7K+ User Generated Content in 9 days (3X vs. TR Benchmarks)
86M+ Campaign Hashtag Views
133% Increase in monthly Install volume
+14% Increase in Monthly Active Users
8.9% CPI Improvement
Our community-driven TikTok strategy for fizy strengthened our bond with the audience and delivered remarkable business outcomes. By leveraging TikTok’s Branded Mission, premium placements like Pulse, and Smart+ automation campaigns, we created an interactive and seamless experience for users. This approach not only reinforced our brand image but also set new benchmarks in the Turkish market, achieving significant growth across all metrics.
