Teeshoppen

The Objective

Danish e-commerce brand TeeShoppen set out to significantly scale their paid media while keeping performance metrics on point. With a focus on reaching new audiences and driving high-intent actions like “Add to Cart” and “Complete Payment”, the team chose TikTok as the platform to fuel their full-funnel growth.

The Solution

TeeShoppen followed TikTok’s recommended five-stage campaign structure, evolving both objectives and budget allocation from stage to stage. Each stage spanned 12 days, with the fifth and final phase focused solely on scaling high-performing creative.

The team redefined the classic funnel into three actionable steps - Engagement, Product Engagement, and Call-to-Action (CTA) - to better map content to user intent:

• Engagement: Story-driven content where the product plays a supporting role

• Product Engagement: Product-led content focused on discovery

• CTA: Conversion-focused content featuring product names and pricing

Across stages, the creative volume was mapped out in detail: 42, 39, 33, and 30 new assets went live in the first four stages, with the final phase running only the top-performing ads. A custom retargeting strategy was layered in, enhanced by Smart Audiences toward the end of the campaign.

The format mix included In-Feed Ads and Carousel Ads, and campaign buying was managed via auction, allowing for real-time optimization. Support from Labelless Media and a Brand Lift Study enabled continuous performance insights.

The Results

TeeShoppen's campaign delivered across the board with an increase of 17.2 percentage points in Ad Recall and a buzzing +588% in total orders (with a +511% in new customer orders). To top that, they also saw a +10% increase in Average Order Value, while maintaining stable CPA-AOV.

Importantly, no other major paid media channels were active during this period - making TikTok the clear performance driver.

Why It Worked

1. Strategic, phased rollout of campaigns and creatives

2. A redefined funnel model tailored to TikTok behavior

3. Smart retargeting combined with performance-first creative

4. Consistent iteration based on real-time performance data

TeeShoppen’s campaign is proof that with the right structure, creative, and strategy, TikTok can drive scalable, full-funnel performance.