Built for agencies: Discover TTCM’s Agency Success Program

At TikTok, we know many brands benefit from – and even rely upon – the creative expertise of agencies in facilitating bigger and better campaigns – both in the wider creator marketing space and on our platform.

TikTok Creator Marketplace (TTCM) is a platform that makes these partnerships even easier, offering agencies a seamless way to execute creator collaborations for clients. Combining innovative tools with efficient workflows and effective tools, TTCM enables agencies to bring their expertise and deep client understanding to light.

Discover the Agency Success Program

The Agency Success Program has been created to help agencies of all sizes facilitate creator collaborations for clients through TTCM. A comprehensive resource, the program enables agencies access to the right tools and training, supercharging TikTok creator campaigns for clients, and ensuring more creators can build brand relationships.

"TTCM is a great tool for agencies to use to support their clients' TikTok campaigns. It contains innovative tools from TikTok to enable best-in-class matchmaking and reporting, it’s rich with exclusive features that improve campaign efficiency and efficacy, and it's completely free to use." – Inigo Rivero, Managing Director, House of Marketers.

Unlock new TTCM features for agencies

New features – launched and tested on TTCM – will allow agencies to effortlessly integrate TTCM into their current workflow and operations. Some of these features include:

1. Invite Links

Invite Links enable agencies to send creators a unique link to join ongoing client campaigns on TTCM – meaning agencies can facilitate campaigns with any 18+ creator and receive the benefits of TTCM’s seamless workflow and Reporting Dashboard.

2. Shortlist Sharing

Shortlist Sharing allows agencies to share shortlisted TikTok creators for a campaign to clients for easy approval or comments.

3. Comment Anchor

Comment Anchor gives agencies the ability to tag a CTA at the top of the comment section on each creator-made video – ensuring all collaborations drive action for clients.

4. TTCM Search 2.0

Enhanced filters with TTCM Search 2.0 enable agencies to be even more granular when searching for the right creators for client collaborations – meaning it’s easier to find the perfect brand-creator match.

Build the best collaborations

Getting started is simple. In order to leverage The Agency Success Program, agencies must be under NDA, pass a TTCM due-diligence check and have a business verification. Then, it’s open access for a wide array of agency types – from creator-specialist agencies and PR to digital marketing and creative agencies.

The Agency Success Program is about ensuring agencies deliver the most innovative and effective work for their clients on TikTok. Ready to get started?

Learn how to use TTCM to supercharge client collaborations

Discover The Agency Success Program and tap into TTCM’s best tools to build impactful creator collaborations for clients.