Measure your TikTok sales outcomes with our new solution
Marketers across all industries want to measure outcomes driven by their advertising efforts – both to demonstrate the return on their spend and to identify what's working and what isn't in their campaigns. For many CPG advertisers, the key business metric is product sales, whether that's in-store or online – and following a customer journey from first digital impression to digital purchase is achievable. But following a journey from first digital impression to in-store purchase can be tricky for even the most seasoned advertisers.
To address this challenge, TikTok and data insights platform LiveRamp have teamed up to deliver a sales lift measurement solution that measures the incremental sales lift of in-person and online purchases after the purchaser has seen an ad on TikTok. Through partnerships with some of the world's most eminent retail media enablers, LiveRamp is able to quantify the effectiveness of advertising campaigns for brands in the UK and France.
TikTok has quickly become an entertainment phenomenon throughout Europe, offering a unique platform to engage users with brilliant brand experiences. We are delighted to be joining forces with TikTok to ensure advertisers have the insights needed to optimise for the best user experience possible, and measurement they need to prove true value both online and offline.
This connection between online impressions and offline sales can help reveal the true incremental value of your ads, uncovering opportunities to further optimise ad campaigns. The end result? Advertisers can get answers to key business questions like:
What were the incremental sales driven for my business by TikTok?
Which TikTok campaign elements are most impactful for driving incremental sales for our brand?
Are the incremental sales driven by new or existing brand customers?
We are excited to expand our partnership with LiveRamp to help European advertisers measure the sales effect impact of their FMCG campaigns on TikTok. Combining the power of TikTok ads and LiveRamp insights will help brands learn and unlock how their ads drive sales outcomes on our platform.
From those who have started measuring their campaigns with LiveRamp, we've already seen some incredible results in both the UK and France. In fact, of the campaigns measured by LiveRamp so far, UK brands saw +5.5% incremental sales, and French brands +11.5% in France following their TikTok ad campaigns. That's a 1.8x sales lift compared to the average UK LiveRamp benchmark and 4x higher than the France benchmark.
TikTok's suite of measurement solutions is geared toward proving the true value of each impression for brands. Our team of measurement and digital marketing experts are here to make sure that you have the solutions you need to measure the KPIs that drive your business.
If you're interested in measuring the incremental sales that TikTok drives to your business, please reach out to your TikTok account team to learn more.
