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Insights

What's happening in the market and how to respond.

An infinite loop of shoppertainment: TikTok's e-commerce path to purchase
August 23, 2022
An infinite loop of shoppertainment: TikTok's e-commerce path to purchase
Insights
The gaming marketer's ultimate guide to TikTok content
August 04, 2022
The gaming marketer's ultimate guide to TikTok content
InsightsCultureSuccess Stories
iOS 14.5+ success made simple with Adjust and TikTok: The complete guide
August 02, 2022
iOS 14.5+ success made simple with Adjust and TikTok: The complete guide
AnnouncementsInsights
The Roundup: How to use the power of sound on TikTok
July 26, 2022
The Roundup: How to use the power of sound on TikTok
TrendsInsightsBest Practices
TikTok: Center of the internet's attention
July 26, 2022
TikTok: Center of the internet's attention
InsightsBest Practices
Growing your community with TikTok LIVE
July 19, 2022
Growing your community with TikTok LIVE
Insights
TikTok: Your Brand's Home for the Holidays
June 29, 2022
TikTok: Your Brand's Home for the Holidays
InsightsSmall Business
The new word-of-mouth marketplace: How TikTok drives action and satisfaction throughout the purchase journey
June 15, 2022
The new word-of-mouth marketplace: How TikTok drives action and satisfaction throughout the purchase journey
Insights
Celebrating Father's Day on TikTok
June 02, 2022
Celebrating Father's Day on TikTok
Small BusinessTrendsInsights
Supercharge your TikTok strategy with an Always Engaged approach
May 26, 2022
Supercharge your TikTok strategy with an Always Engaged approach
Insights
Want to drive sales on TikTok? Take cues from creators
May 24, 2022
Want to drive sales on TikTok? Take cues from creators
Insights
Launch your small business to the next level 🚀 with a TikTok Business Account
May 17, 2022
Launch your small business to the next level 🚀 with a TikTok Business Account
Small BusinessInsights
Supercharge your video entertainment strategy
May 12, 2022
Supercharge your video entertainment strategy
CultureInsightsBest Practices
Play everywhere: Connecting with mobile gamers on TikTok
May 04, 2022
Play everywhere: Connecting with mobile gamers on TikTok
InsightsBest Practices
Small Business Month spotlight: Finding success on TikTok
April 27, 2022
Small Business Month spotlight: Finding success on TikTok
Small BusinessInsights
TikTok reimagines entertainment through discovery, community and culture
March 31, 2022
TikTok reimagines entertainment through discovery, community and culture
Insights
Grow your business with TikTok & Media Mix Modeling
March 23, 2022
Grow your business with TikTok & Media Mix Modeling
InsightsBest Practices
Lights, camera, action! Discover the future of entertainment marketing on TikTok
January 14, 2022
Lights, camera, action! Discover the future of entertainment marketing on TikTok
TrendsInsights
Evolution of Sound Volume 2: Storytelling through sound
March 15, 2022
Evolution of Sound Volume 2: Storytelling through sound
InsightsCulture
Creative Best Practices: From Good to Great!
February 25, 2022
Creative Best Practices: From Good to Great!
InsightsBest Practices
How TikTok is helping brands evolve beyond exclusive TV and tentpole activations
February 25, 2022
How TikTok is helping brands evolve beyond exclusive TV and tentpole activations
InsightsBest Practices
What's Next Report 2022: Insight Into Culture Drivers on TikTok
February 24, 2022
What's Next Report 2022: Insight Into Culture Drivers on TikTok
TrendsInsights
The infinite loop: TikTok’s unique retail path to purchase
February 10, 2022
The infinite loop: TikTok’s unique retail path to purchase
InsightsBest Practices
What's Next: Your new creative dream team
February 24, 2022
What's Next: Your new creative dream team
TrendsInsights
What's Next: Turning it up on TikTok
February 24, 2022
What's Next: Turning it up on TikTok
TrendsInsights
What's Next: The unstoppable power of #TikTokMadeMeBuyIt
February 24, 2022
What's Next: The unstoppable power of #TikTokMadeMeBuyIt
TrendsInsights
How TikTok drives offline sales impact for advertisers
January 10, 2022
How TikTok drives offline sales impact for advertisers
Insights
Brand collaborations with TikTok content creators drive big results
January 10, 2022
Brand collaborations with TikTok content creators drive big results
InsightsBest Practices
Volume 1: Evolution of Sound
December 21, 2021
Volume 1: Evolution of Sound
InsightsCultureBest Practices
Reaching women on TikTok: Be bold, active & authentic
December 16, 2021
Reaching women on TikTok: Be bold, active & authentic
InsightsCulture
Real 'Tok': Re-thinking Influence in the Age of TikTok
December 19, 2021
Real 'Tok': Re-thinking Influence in the Age of TikTok
InsightsBest Practices
Relevance is the New Reach. Here's the proof!
November 22, 2021
Relevance is the New Reach. Here's the proof!
Insights
How brands can unlock Black Friday on TikTok
November 04, 2021
How brands can unlock Black Friday on TikTok
InsightsSmall Business
Nielsen Study Shows TikTok ideal place for "discovery," content more "authentic"
October 20, 2021
Nielsen Study Shows TikTok ideal place for "discovery," content more "authentic"
Insights
New study from WARC, TikTok and Publicis Groupe shows the power of community commerce
October 18, 2021
New study from WARC, TikTok and Publicis Groupe shows the power of community commerce
InsightsAnnouncements
Auto Marketing on TikTok 101: Driving in the fun lane
October 12, 2021
Auto Marketing on TikTok 101: Driving in the fun lane
InsightsBest Practices
Halloween for Brands: All Treats, No Tricks
October 12, 2021
Halloween for Brands: All Treats, No Tricks
TrendsSuccess StoriesInsights
Kantar ranks TikTok #1 globally for ad equity. Again.
September 29, 2021
Kantar ranks TikTok #1 globally for ad equity. Again.
Insights
Understanding Community Commerce
September 11, 2021
Understanding Community Commerce
PerspectivesInsights
Understanding attention on TikTok: Ads drive strong brand impact across view durations
September 22, 2021
Understanding attention on TikTok: Ads drive strong brand impact across view durations
Insights
Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
September 22, 2021
Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
TrendsInsights
Black Friday: Ready, Set, Splurge!
August 16, 2021
Black Friday: Ready, Set, Splurge!
InsightsBest Practices
Relevance is the new Reach
September 06, 2021
Relevance is the new Reach
TrendsInsightsPerspectives
Time Well Spent: Users on TikTok stay longer, engage often & feel happier
August 30, 2021
Time Well Spent: Users on TikTok stay longer, engage often & feel happier
Insights
The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula! 
August 28, 2021
The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula! 
InsightsBest Practices
TikTok users over indexed across various categories during Black Friday 2020!
August 13, 2021
TikTok users over indexed across various categories during Black Friday 2020!
InsightsPerspectives
IPSOS Brand Lift Study Reveals TikTok Advertising More Effective than TV & Digital Norms
July 26, 2021
IPSOS Brand Lift Study Reveals TikTok Advertising More Effective than TV & Digital Norms
InsightsPerspectivesTrust & Safety
TikTok Football fans ranking amongst the most engaged audiences in the world!
July 26, 2021
TikTok Football fans ranking amongst the most engaged audiences in the world!
InsightsCulture
Study shows TikTok drives greater audience engagement
July 19, 2021
Study shows TikTok drives greater audience engagement
InsightsAnnouncements
Back-to-School 2021: Marketing tips to win sales on TikTok
July 15, 2021
Back-to-School 2021: Marketing tips to win sales on TikTok
InsightsCultureSmall Business
Make this summer a hot one for your business on TikTok
June 18, 2021
Make this summer a hot one for your business on TikTok
InsightsTrendsSmall Business
Subcultures are the new demographics
May 20, 2021
Subcultures are the new demographics
TrendsInsightsSmall Business
The Glow Up: Welcome to #BeautyTok
April 30, 2021
The Glow Up: Welcome to #BeautyTok
TrendsInsightsSmall Business
How creator collaborations can spark online shopping sprees
April 23, 2021
How creator collaborations can spark online shopping sprees
TrendsInsightsSmall Business
How TikTok is changing the way brands approach video
April 16, 2021
How TikTok is changing the way brands approach video
InsightsBest Practices
The Beautiful Wait: Understanding Ramadan on TikTok
April 14, 2021
The Beautiful Wait: Understanding Ramadan on TikTok
InsightsSmall Business
Welcome to #FashionTok: The shopper's paradise where trends are born
April 12, 2021
Welcome to #FashionTok: The shopper's paradise where trends are born
TrendsInsightsSmall Business
Mother's Day sales in a mobile-first world
April 09, 2021
Mother's Day sales in a mobile-first world
InsightsSmall Business
Kantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms
April 09, 2021
Kantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms
Insights
Family time has evolved: From TV to TikTok
March 26, 2021
Family time has evolved: From TV to TikTok
Insights
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
February 10, 2021
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
Best PracticesInsightsSmall Business
Our TikTok Trend Report is here: Discover What's Next
February 05, 2021
Our TikTok Trend Report is here: Discover What's Next
TrendsInsights
How brands celebrate the holidays on TikTok
December 22, 2020
How brands celebrate the holidays on TikTok
Insights
Fun and innovative, TikTok lands #1 spot in Kantar ad equity ranking
November 10, 2020
Fun and innovative, TikTok lands #1 spot in Kantar ad equity ranking
InsightsTrust & Safety
A new world of insights for brands and advertisers
May 15, 2020
A new world of insights for brands and advertisers
Insights
3 reasons why TikTok is a playground for brands' creativity
May 18, 2020
3 reasons why TikTok is a playground for brands' creativity
Insights
TikTok For Business
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Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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