• Start advertising
  • Solutions
  • Create
  • Learn
  • Support

Insights

What's happening in the market and how to respond.

An infinite loop of shoppertainment: TikTok's e-commerce path to purchase
agosto 23, 2022
An infinite loop of shoppertainment: TikTok's e-commerce path to purchase
Insights
The gaming marketer's ultimate guide to TikTok content
agosto 04, 2022
The gaming marketer's ultimate guide to TikTok content
InsightsCultureSuccess Stories
iOS 14.5+ success made simple with Adjust and TikTok: The complete guide
agosto 02, 2022
iOS 14.5+ success made simple with Adjust and TikTok: The complete guide
AnnouncementsInsights
The Roundup: How to use the power of sound on TikTok
julho 26, 2022
The Roundup: How to use the power of sound on TikTok
TrendsInsightsBest Practices
TikTok: Center of the internet's attention
julho 26, 2022
TikTok: Center of the internet's attention
InsightsBest Practices
Growing your community with TikTok LIVE
julho 19, 2022
Growing your community with TikTok LIVE
Insights
TikTok: Your Brand's Home for the Holidays
junho 29, 2022
TikTok: Your Brand's Home for the Holidays
InsightsSmall Business
The new word-of-mouth marketplace: How TikTok drives action and satisfaction throughout the purchase journey
junho 15, 2022
The new word-of-mouth marketplace: How TikTok drives action and satisfaction throughout the purchase journey
Insights
Celebrating Father's Day on TikTok
junho 02, 2022
Celebrating Father's Day on TikTok
Small BusinessTrendsInsights
Supercharge your TikTok strategy with an Always Engaged approach
maio 26, 2022
Supercharge your TikTok strategy with an Always Engaged approach
Insights
Want to drive sales on TikTok? Take cues from creators
maio 24, 2022
Want to drive sales on TikTok? Take cues from creators
Insights
Launch your small business to the next level 🚀 with a TikTok Business Account
maio 17, 2022
Launch your small business to the next level 🚀 with a TikTok Business Account
Small BusinessInsights
Supercharge your video entertainment strategy
maio 12, 2022
Supercharge your video entertainment strategy
CultureInsightsBest Practices
Play everywhere: Connecting with mobile gamers on TikTok
maio 04, 2022
Play everywhere: Connecting with mobile gamers on TikTok
InsightsBest Practices
Small Business Month spotlight: Finding success on TikTok
abril 27, 2022
Small Business Month spotlight: Finding success on TikTok
Small BusinessInsights
TikTok reimagines entertainment through discovery, community and culture
março 31, 2022
TikTok reimagines entertainment through discovery, community and culture
Insights
Grow your business with TikTok & Media Mix Modeling
março 23, 2022
Grow your business with TikTok & Media Mix Modeling
InsightsBest Practices
Lights, camera, action! Discover the future of entertainment marketing on TikTok
janeiro 14, 2022
Lights, camera, action! Discover the future of entertainment marketing on TikTok
TrendsInsights
Evolution of Sound Volume 2: Storytelling through sound
março 15, 2022
Evolution of Sound Volume 2: Storytelling through sound
InsightsCulture
Creative Best Practices: From Good to Great!
fevereiro 25, 2022
Creative Best Practices: From Good to Great!
InsightsBest Practices
How TikTok is helping brands evolve beyond exclusive TV and tentpole activations
fevereiro 25, 2022
How TikTok is helping brands evolve beyond exclusive TV and tentpole activations
InsightsBest Practices
What's Next Report 2022: Insight Into Culture Drivers on TikTok
fevereiro 24, 2022
What's Next Report 2022: Insight Into Culture Drivers on TikTok
TrendsInsights
The infinite loop: TikTok’s unique retail path to purchase
fevereiro 10, 2022
The infinite loop: TikTok’s unique retail path to purchase
InsightsBest Practices
What's Next: Your new creative dream team
fevereiro 24, 2022
What's Next: Your new creative dream team
TrendsInsights
What's Next: Turning it up on TikTok
fevereiro 24, 2022
What's Next: Turning it up on TikTok
TrendsInsights
What's Next: The unstoppable power of #TikTokMadeMeBuyIt
fevereiro 24, 2022
What's Next: The unstoppable power of #TikTokMadeMeBuyIt
TrendsInsights
How TikTok drives offline sales impact for advertisers
janeiro 10, 2022
How TikTok drives offline sales impact for advertisers
Insights
Brand collaborations with TikTok content creators drive big results
janeiro 10, 2022
Brand collaborations with TikTok content creators drive big results
InsightsBest Practices
Volume 1: Evolution of Sound
dezembro 21, 2021
Volume 1: Evolution of Sound
InsightsCultureBest Practices
Reaching women on TikTok: Be bold, active & authentic
dezembro 16, 2021
Reaching women on TikTok: Be bold, active & authentic
InsightsCulture
Real 'Tok': Re-thinking Influence in the Age of TikTok
dezembro 19, 2021
Real 'Tok': Re-thinking Influence in the Age of TikTok
InsightsBest Practices
Relevance is the New Reach. Here's the proof!
novembro 22, 2021
Relevance is the New Reach. Here's the proof!
Insights
How brands can unlock Black Friday on TikTok
novembro 04, 2021
How brands can unlock Black Friday on TikTok
InsightsSmall Business
Nielsen Study Shows TikTok ideal place for "discovery," content more "authentic"
outubro 20, 2021
Nielsen Study Shows TikTok ideal place for "discovery," content more "authentic"
Insights
New study from WARC, TikTok and Publicis Groupe shows the power of community commerce
outubro 18, 2021
New study from WARC, TikTok and Publicis Groupe shows the power of community commerce
InsightsAnnouncements
Auto Marketing on TikTok 101: Driving in the fun lane
outubro 12, 2021
Auto Marketing on TikTok 101: Driving in the fun lane
InsightsBest Practices
Halloween for Brands: All Treats, No Tricks
outubro 12, 2021
Halloween for Brands: All Treats, No Tricks
TrendsSuccess StoriesInsights
Kantar ranks TikTok #1 globally for ad equity. Again.
setembro 29, 2021
Kantar ranks TikTok #1 globally for ad equity. Again.
Insights
Understanding Community Commerce
setembro 11, 2021
Understanding Community Commerce
PerspectivesInsights
Understanding attention on TikTok: Ads drive strong brand impact across view durations
setembro 22, 2021
Understanding attention on TikTok: Ads drive strong brand impact across view durations
Insights
Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
setembro 22, 2021
Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
TrendsInsights
Black Friday: Ready, Set, Splurge!
agosto 16, 2021
Black Friday: Ready, Set, Splurge!
InsightsBest Practices
Relevance is the new Reach
setembro 06, 2021
Relevance is the new Reach
TrendsInsightsPerspectives
Time Well Spent: Users on TikTok stay longer, engage often & feel happier
agosto 30, 2021
Time Well Spent: Users on TikTok stay longer, engage often & feel happier
Insights
The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula! 
agosto 28, 2021
The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula! 
InsightsBest Practices
TikTok users over indexed across various categories during Black Friday 2020!
agosto 13, 2021
TikTok users over indexed across various categories during Black Friday 2020!
InsightsPerspectives
IPSOS Brand Lift Study Reveals TikTok Advertising More Effective than TV & Digital Norms
julho 26, 2021
IPSOS Brand Lift Study Reveals TikTok Advertising More Effective than TV & Digital Norms
InsightsPerspectivesTrust & Safety
TikTok Football fans ranking amongst the most engaged audiences in the world!
julho 26, 2021
TikTok Football fans ranking amongst the most engaged audiences in the world!
InsightsCulture
Study shows TikTok drives greater audience engagement
julho 19, 2021
Study shows TikTok drives greater audience engagement
InsightsAnnouncements
Back-to-School 2021: Marketing tips to win sales on TikTok
julho 15, 2021
Back-to-School 2021: Marketing tips to win sales on TikTok
InsightsCultureSmall Business
Make this summer a hot one for your business on TikTok
junho 18, 2021
Make this summer a hot one for your business on TikTok
InsightsTrendsSmall Business
Subcultures are the new demographics
maio 20, 2021
Subcultures are the new demographics
TrendsInsightsSmall Business
The Glow Up: Welcome to #BeautyTok
abril 30, 2021
The Glow Up: Welcome to #BeautyTok
TrendsInsightsSmall Business
How creator collaborations can spark online shopping sprees
abril 23, 2021
How creator collaborations can spark online shopping sprees
TrendsInsightsSmall Business
How TikTok is changing the way brands approach video
abril 16, 2021
How TikTok is changing the way brands approach video
InsightsBest Practices
The Beautiful Wait: Understanding Ramadan on TikTok
abril 14, 2021
The Beautiful Wait: Understanding Ramadan on TikTok
InsightsSmall Business
Welcome to #FashionTok: The shopper's paradise where trends are born
abril 12, 2021
Welcome to #FashionTok: The shopper's paradise where trends are born
TrendsInsightsSmall Business
Mother's Day sales in a mobile-first world
abril 09, 2021
Mother's Day sales in a mobile-first world
InsightsSmall Business
Kantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms
abril 09, 2021
Kantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms
Insights
Family time has evolved: From TV to TikTok
março 26, 2021
Family time has evolved: From TV to TikTok
Insights
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
fevereiro 10, 2021
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
Best PracticesInsightsSmall Business
Our TikTok Trend Report is here: Discover What's Next
fevereiro 05, 2021
Our TikTok Trend Report is here: Discover What's Next
TrendsInsights
How brands celebrate the holidays on TikTok
dezembro 22, 2020
How brands celebrate the holidays on TikTok
Insights
Fun and innovative, TikTok lands #1 spot in Kantar ad equity ranking
novembro 10, 2020
Fun and innovative, TikTok lands #1 spot in Kantar ad equity ranking
InsightsTrust & Safety
A new world of insights for brands and advertisers
maio 15, 2020
A new world of insights for brands and advertisers
Insights
3 reasons why TikTok is a playground for brands' creativity
maio 18, 2020
3 reasons why TikTok is a playground for brands' creativity
Insights
TikTok For Business
Stay Connected
Follow us to stay up to date on what's happening at TikTok For Business.