Blue Banana

The objective

Boosting winter sales and inspiring a new generation of adventurers

The Spanish clothing brand Blue Banana was founded in 2016 by Nacho Rivera & Juan Fernández Estrada. They had one goal – to turn everyday life into an adventure. Their brand is for anyone who loves to explore new places and live new experiences. Nature is at the core of its values, which is why Blue Banana prides itself on being carbon-negative.

With over 400,000 followers on TikTok, the brand was looking to turn any adventure-seekers into potential customers around the holiday season.

And what better place to do that than on a platform where its main audience is already extremely active?

The solution

Reaching the sales peak with TikTok’s latest ad solution: Video Shopping Ads with Catalog

Every day on TikTok, creators, communities, and brands are changing the way products are discovered and sold. The traditional shopping experience has been reimagined into an infinite loop – a mix of entertainment and commerce, powered by limitless creativity and the joy of discovery.

Blue Banana is one of the many businesses that wanted to be in the (infinite) loop, and decided to take its winter sale to TikTok.

Its adventurous content was already getting millions of likes on our platform, so a paid campaign seemed like the right next step.

The brand chose to scale up its products through Shopping Ads – a simpler, smarter, and more advanced ad solution that helped meet potential shoppers wherever they were in the purchase journey, sparking demand and boosting winter sales.

Out of all available ad formats, Blue Banana went for Video Shopping Ads with Catalog.

The results

Turning winter sports fans into Blue Banana customers

On TikTok, any budget can do wonders if it’s paired with the right type of advertising. In Blue Banana’s case, its paid content went hand in hand with its organic posts about winter trips filled with adventure.

This inspired its audience to get out there and do the same – which explains the 9.45 return on ad spend the brand had with its Video Shopping Ads campaign.

This seamless transition from organic to paid left TikTok users feeling like they were right there on the slopes with other adventure-seekers like themselves.

The campaign not only brought a massive return on ad spend, but its TikTok profile got a great round of appreciation too: 20,000 more adventure-seeking followers, 30% more engagement with its organic content, and 75% more shoppers posting about its cool new Blue Banana outerwear.