KFC

The Objective 

Recognising the cost-of-living crisis sweeping across the UK, KFC targeted people with generous offers on customer favourite menu items aiming to drive both app installs and in-restaurant footfall. Using a mix of brand and performance objectives, while instilling a sense of urgency with the Countdown Sticker, KFC were able to drive significant app installs with best-in-class results.

The Solution 

To create a buzz around their offer campaign, KFC employed the Countdown Sticker over each individual offer. Not only does this feature give you the chance to build valuable urgency in your content, but with an in-built CTA, the stickers shorten the leap from ad to product in an incredibly effective way.

What’s more, TikTok’s unique brandformance approach of mixing brand with performance objectives enabled KFC to maximise their conversions when compared to a standard performance-only campaign. 

The Results 

The KFC campaign successfully drove thousands of app installs – an incredible 47,000 – while keeping CPI (Cost Per Install) impressively low at £1.10 The campaign saw an enviable conversion rate of 20%, and will have undoubtedly impacted restaurant footfall in a highly positive way.