Dippin' Daisy's

The objective

Dippin' Daisy's is a women-owned swimwear company that prides itself on well-fitting, sustainable, and high-quality products. Since its founding in 2012, the brand has made huge strides in the fashion industry. Not only do they sell their products online, but they are also located in some of the top apparel stores across the United States. In running ads with TikTok, the objective for the brand was to obtain more conversion events per week, all while increasing their brand awareness on the platform and obtaining a steady CPA (cost per acquisition) of $25-$30, with a minimum 3x ROAS (return on ad spend.)

The solution

In helping Dippin' Daisy's reach their business goals, we implemented Spark Ads, a native ad format that enables brands to leverage their organic TikTok posts and features in their advertising. Spark Ads also helped Dippin' Daisy's obtain more brand recognition on the platform via running conversion campaigns underneath their organic account handle. In addition, they optimized their strategy for UGC to be more engaging and organic. They tapped relevant creators to support, pivoting from their previous strategy of repurposing content they've seen success with on other platforms. To further support their goals, Dippin' Daisy's implemented Value-Based Optimization (VBO) bidding, which helps advertisers find and target potential high-value customers. Coupled with broad audience targeting, VBO helped the brand reach new users, generate awareness, and drive conversions.

The results

The results were exceptional - Dippin' Daisy's overall ROAS increased from 3.5x to 8x on average, helping them garner over 6,000 purchases throughout the life of the campaign. With the strategies mentioned above, we were able to achieve a steady CPA within their ideal margins of $25-30, and ultimately, strengthened their brand presence and drove sales on the platform.

Tips & takeaways

• Find your audience. Value-Based Optimization bidding (VBO) aims to help advertisers find the most relevant audiences likely to generate a higher return on ad spend (ROAS.)

  • Learn how here

• Test and learn. Use your organic channel as a sandbox to test and learn what content works best, then boost success with Spark Ads.

  • Master how to make the most of Spark Ads here

• Show who you are. Work with creators to make your content more authentic and relatable.

  • Explore TikTok Creator Marketplace here