Ray-Ban
Ray-Ban supercharged sales and boosted efficiency in the US market with Smart+ Catalog Ads, TikTok's AI-powered automation solution.
The Objective
Ray-Ban, known for timeless style and innovation, wanted to connect with modern audiences and boost sales for its best-selling sunglasses in the evolving digital landscape. To achieve this, Ray-Ban turned to TikTok, hoping to boost its online performance and deliver engaging, relevant ads to a broader audience while maximising return on ad spend (ROAS).
The Solution
Ray-Ban utilised TikTok's Smart+ Catalog Ads, an AI-powered solution that not only automates the process across targeting, optimisation, and creative but also drives better performance with maximum efficiency. With a clear focus on a full-funnel strategy, Ray-Ban aimed to boost brand awareness and drive conversions during peak summer months in the US market, when demand for sunglasses is at its highest. Smart+ Catalog Ads automatically integrated performance best practices into one seamless campaign.
One of the advantages of Smart+ Catalog Ads is a simplified setup that offers one easy interface for the most efficient campaign creation. Another key benefit is creative made easy. Ray-Ban utilised TikTok's advanced AI to optimise creative assets quickly and efficiently, reducing both creative costs and ad fatigue. Smart+ Catalog Ads not only shifted budgets to the most effective creatives, but also simplified campaign management, allowing Ray-Ban’s team to spend less time on ad operations.
The Results
Ray-Ban's shift to TikTok's Smart+ Catalog Ads solution delivered exceptional results. The brand achieved a 50% decrease in cost per acquisition (CPA) by automating its campaigns. At the same time, its conversion rate skyrocketed by 47%, proving the power of AI-driven targeting and optimisation. This combination resulted in an impressive 42% higher return on ad spend (ROAS), solidifying Smart+ Catalog Ads as the key to unlocking efficiency and growth for Ray-Ban's digital strategy.
Ray-Ban's implementation of TikTok Pixel and Events API with Advanced Matching enabled TikTok's AI to create and deliver high-performing ads. This approach enriched signals and insights, kept the campaign fresh, optimised, and highly relevant to its audience, with minimal manual input.
TikTok is becoming an increasingly significant component of our performance marketing strategy. By utilizing Smart+ Catalog Ads to automate our performance advertising, we have achieved substantial improvements. Adopting a fully automated solution that optimizes targeting, creative, and campaign performance has led to a 50% reduction in cost per acquisition, a 47% increase in conversion rates, and a 42% improvement in ROAS.
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