TikTok Ads Best Practices

Use this article as a starting point for best practices and tips to help you with your TikTok Ads. Click the appropriate link to jump to the specific best practice. Learn more about Industry Best Practices.

Ad Creation

• Campaigns

• Targeting

• Lookalike Audience

• Landing page loading optimizations

• Instant pages

• Ad reviews

• Automated rules

• Promote

• TikTok Shop

Ad Objectives

• App Event Optimization (AEO)

• Value-Based optimization for app

• Account management for iOS 14.5+

• Campaign objectives for iOS 14.5+

• App Retargeting

• Deep Funnel Optimization

• Increasing catalog event match rates

• Catalog

• Filtering products in your Product Sets

• Product Sets

• Gross Revenue Optimization for TikTok Shop Ads

• Keyword expansion for TikTok Shop Ads

• Video Shopping Ads with TikTok Shop

• LIVE Shopping Ads creatives

• Optimizing LIVE Shopping Ads

• Audience for LIVE Shopping Ads

• Setting a LIVE Shopping Ads budget

• Product Shopping Ads

• Value-Based Optimization for web

Ad Formats

• Search Ads Creative in TikTok Ads Manager

• In-app Event Optimization using TikTok Pangle placement

• iOS 14.5+ dedicated campaigns using TikTok Pangle placement

• Showtimes

• Automotive Ads

• Travel Ads

Ad Optimization

• Smart+ Web Campaigns

• Smart+ App Campaigns

• Smart+ Lead Campaigns

• Budget

• Bidding strategies

• Split Testing

• Auction Ads

• Creatives for performance ads

• LIVE GMV Max

• Measure product and video quality in your Product GMV Max campaign

• Max delivery optimization

Measurement

• Measurement

• Web data connections

• TikTok's Self Attributing Network

• Advanced Matching for Web

• Audience insights

• Video insights

• Adding UTM parameters