Best practices for Gross Revenue Optimization for TikTok Shop Ads

To get the most from Gross Revenue Optimization:

Set an adequate budget

• Set your daily budget at least 10 times the targeted CPA for Purchase.

• For a lifetime budget, multiply your target Cost Per Action (CPA) for Purchase events times 10 and then multiply that by the number of days in your campaign.

• If your target CPA for Purchase is too high, you can set the same budget as your Business As Usual (BAU) ad groups. However, a budget that is too low will limit the system's ability to explore the right audience for your ads.

Choose a reasonable audience size

• Do not set targeting that is too broad or too narrow.

Tips for Video Shopping Ads

Let your Gross Revenue Optimization campaigns run for at least 7 days.

In the first several days, the results may fluctuate. After 7 days you should have strong indicators about the performance of the Gross Revenue Optimization campaign.

Avoid any adjustments in the first 3 days of your campaign.

Your Gross Revenue Optimization campaign needs time to learn what works best. Learn more about the learning phase.

• After 3 days, make one adjustment every 2 days, and modify your budget or bid by no more than 20% at a time. The more frequent or significant the change is, the more fluctuation will be expected.

• If you pause the Gross Revenue Optimization campaigns for over 24 hours, it may go back to the learning phase again if you restart it.

Tips for LIVE Shopping Ads

Avoid making any adjustments while your campaign is running.

Due to the typically limited duration of LIVE videos, it is recommended not to make any adjustments to the campaign while it is live.

• Editing your ad group settings during the campaign may impact your ad group's ability to pass the learning phase.

• The more frequent/significant the change is, the more fluctuation in performance will be expected.

Tips for Product Shopping Ads

• Run ads with as many products as possible.

• Ensure your ads schedule is as long as possible to capture always-on consumer demand.

Tips for minimum ROAS

• Set a reasonable Minimum ROAS bid.

• Refer to actual ROAS for the past 7 days for ads targeting the same market and optimizing towards the same optimization goal, namely Purchases.

• Setting a relatively lower ROAS bid is helpful for the ad group to pass the learning phase faster.

• If you are not sure what Minimum ROAS bid to set, choose Highest Gross Revenue instead.