Best practices for a Lookalike Audience

We recommend these best practices when creating a Lookalike Audience to help you create an Audience that will generate your preferred outcomes.

Best practices for a Lookalike Audience

• If you are trying to increase app installs, create different Lookalike Audiences for each operating system.

• Use all systems instead of Android or iOS for website related conversions that don't specify an operating system.

• Select the same location as the Custom Audience source you used for creating a Lookalike Audience.

• Select the same placement as the Custom Audience source you used for creating a Lookalike Audience.