Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App promotion
App promotion objective
App Event Optimization
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- About App Event Optimization
- Best practices for App Event Optimization
- Available bid strategies for App Event Optimization
- About Event Count for App Event Optimization
- How to set up an App Event Optimization campaign
- About differences between App Retargeting and AEO/VBO
- List of requirements for App event optimization
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App VBO
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- About Value-based Optimization for app
- How to promote an app using Value-based Optimization
- Tips for Value-based Optimization for app
- Available bidding strategies for Value-based Optimization for app
- About the Target ROAS bidding strategy for app VBO
- How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
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iOS 14.5+ Guidance
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- About account management for iOS 14.5+
- About Bidding & Optimization Considerations for iOS 14+
- About iOS 14.5+ dedicated campaign limits
- About iOS 14 or higher Dedicated Campaign Quota Updates
- About iOS 14.5+ dedicated ad group statuses
- How to check iOS 14 dedicated campaign availability
- How to create an iOS 14.5+ dedicated campaign
- About editing an iOS 14.5+ dedicated campaign
- How to copy an ad group from an iOS 14.5+ dedicated campaign
- How to copy an ad from an iOS 14.5+ dedicated campaign
- About deleting an iOS 14.5+ dedicated campaign
- Best practices for account management for iOS 14.5+
- About Campaign objectives for iOS 14.5+
- Best practices for campaign objectives for iOS 14.5+
- Performance and Reporting Considerations for iOS 14 or Later Dedicated Campaigns
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App Profile Page
App retargeting
- Ad objectives /
- App promotion /
- App VBO /
Tips for Value-based Optimization for app
Value-based Optimization (VBO) for app goes beyond App Event Optimization by targeting users who are most likely to generate higher Purchase value or Ad revenue value.
Allow for a 7-day learning phase
Our system continuously helps the ad group reach the most suitable audience. Achieving 50 conversions is the most significant indicator of passing the learning phase.
What is recommended?
Ensure a minimum of 7 days for learning.
Avoid adjusting the budget, changing the target ROAS, or pausing the campaign during this period.
Set a reasonable Daily Budget and Target ROAS
This ensures a balance between purchase volume and ROAS, helping your ads reach the right audience while optimizing value.
What is recommended?
Set your daily budget to be 30x your CPA or 3x manual campaign budget to secure sufficient initial conversions.
Enter a Target ROAS based on your TikTok Ads Manager ROAS in the last 7 days. If not, the system will automatically try to get the highest value.
Start with at least 6 creatives to drive ad iteration
Multiple ad groups will be dynamically created to enable comprehensive creative testing and optimization, maximizing your advertising effectiveness.
What is recommended?
Upload at least 6 videos at the beginning of the campaign setup.
Upload 2-5 more videos if you increase your ad budget or observe creative fatigue in your campaign.