Tips for Value-based Optimization for app

Value-based Optimization (VBO) for app Conversion ads in TikTok Ads Manager helps you find the most relevant audience type that will likely generate a higher return on ad spend (ROAS). These tips can help you promote an app using Value-based Optimization and make improvements to existing VBO for app campaigns.

Learn about Value-based Optimization for app

Tips to set a reasonable Minimum Return

• The bid for your Minimum Return on ad spend should be 80% of your ad accounts performance from the last 7 days.

• Break down your historical campaign data results by objectives and countries, to help get a more accurate ROAS.

Tips to set an adequate budget

• Use 10 times the Cost per Action (CPA).

• If your CPA is less than $100 USD, use another method for calculating your ad group's budget.

Tips to set a reasonable target audience.

• Do not set your audience too broad or too narrow.

• Use a high performing Custom Audience or a Lookalike Audience.

Tips to avoid adjusting your ad settings in the first 3 days.

• Editing your ad settings within the first 3 days may impact your ad group's ability to pass the learning phase.

• After 3 days, make one adjustment at a time, and adjust your budget or bid and stay within a 20% range at a time.

• If you pause VBO campaigns for over 24 hours, it will go back to the learning phase if you restart it.

Note: Results may fluctuate in the first few days. You should have strong indicators about the performance after 7 days.