Best practices for LIVE GMV Max

Last updated: May 2024

LIVE GMV Max is a campaign automation that optimizes traffic to get you the most product sales for your LIVE event. To get the most from your LIVE GMV Max campaign:

  • Set a reasonable ROI target based on historical LIVE performance. When you create your campaign, we'll recommend ROI and budget settings to optimize traffic to get you the most product sales for your LIVE event.

  • Start with a high campaign budget to ensure continued ad delivery. We recommend setting a budget two to three times higher than a normal LIVE shopping ad. Your budget won't be fully used unless the campaign can approximately meet your target ROI.

  • If spending is too slow after one day from the start of your campaign, consider decreasing your ROI target in your campaign settings.

  • If spending is too fast after one day from the start of your campaign, consider increasing your campaign budget or your ROI target in your campaign settings. Note: Fast spending usually means your campaign is performing well and according to expectations.

  • Avoid changing your ROI target more than once per day.

  • Choose a TikTok Profile that has strong LIVE GMV. A profile that has approximately $1000 gross revenue in the last 7 days is considered strong.