Best practices for increasing catalog event match rates

Event match rate represents the percent of signals events shared that can be matched to the SKU ID in your catalog using the Content ID attribute. You will want to optimize your event match rates towards 100% for optimal ad delivery targeting higher intent users that maximizes performance results.

• Optimize your catalog to enhance your Catalog Match Rate by following our best practices for a high quality catalog.

• Increase event coverage by tracking the full funnel of user events. More events create more opportunities to match your product catalog.

• Upload all products into a single catalog instead of creating multiple catalogs. This consolidates all SKU ID parameters within a single catalog that allows all your products to be matched with your user events, achieving optimal match rates. It lets you view and manage your inventory in one place, allowing for more efficient changes to your product information. For businesses with a wide product range, we recommend dividing them into multiple feeds with a maximum of 50 million products per feed to ensure that your catalog stays updated smoothly and timely.

• Install App / Pixel event and verify Content ID: Setting up your App or Pixel allows you automatically capture user events to measure, target, and optimize your campaigns by matching website or app events with the content and ads people view on TikTok. To match user events to the product catalog, make sure that the Content ID parameter passed through is present and matches the catalog format.

• Connect user events with catalog to enable our systems to match the products in your Catalog with your user event source. If you are integrating your catalogs and pixels through Shopify, this process will be done automatically.

• Enable additional match keys to increase the probability of creating a match between a user event and a TikTok ad.

Note: When a user opts out of tracking, these additional match keys will not be used for attribution.