TikTok Channel Sales Partner Enablement Center
Welcome to the TikTok Channel Sales Partner Enablement Center. This centralized resource is the ultimate destination for Channel Sales Partners and resellers needing to master the TikTok Ads platform. Whether you are setting up foundational client accounts, optimizing campaigns for maximum ROI, leveraging cutting-edge AI creative tools, or seeking advanced training and certifications, this hub provides the official guides, playbooks, and documentation necessary to drive exceptional business results for your clients on TikTok.
Tip: Download the guide below to learn more about the 2026 Ad Credit Matching Program for Channel Sales Partners. This one-pager details the exclusive 1:1 matching tiers (up to $10,000) and provides the expiration reference table for the 2026 enrollment window.
New client advertising rewards program .pdf (9.78 MB) How do I set up my TikTok Business Center?
Get set up in Business Center | TikTok Business Center is a central hub for managing your business and advertising on TikTok. By creating a Business Center account, you can oversee multiple accounts and assets, add members, assign roles, and collaborate with your team efficiently. | |
Create an account in Business Center | Admins can create ad accounts in a verified Business Center for each brand or business line. Agencies may reuse approved Business Certificates to streamline setup. Creator Agency accounts cannot create ad accounts. | |
Link an account in Business Center | Admins can transfer ad accounts into a verified Business Center to manage permissions and billing centrally. Only accounts not owned by another Business Center can be transferred, and transfers are irreversible once complete. | |
Set up monthly invoicing | Monthly invoicing is a billing option allowing advertisers to use a credit line extended by TikTok to pay advertising costs. Eligibility requires at least six months of positive history and spending criteria. | |
How to set up TikTok on Shopify | Set up TikTok on Shopify by connecting relevant accounts, installing a Pixel, selecting data sharing, and syncing your product catalog. | Connect with your partner manager for more information on getting started. |
How do I create and launch a TikTok ad campaign?
TikTok general best practices | TikTok Ads best practices provide guidance on campaign setup, creative strategy, targeting, and optimization to maximize ad performance and ROI. | |
Set up guide to getting started on TikTok Ads Manager | Step by step walkthrough on getting started with TikTok Ads Manager. Includes workflow diagrams for TikTok campaign creation as well as troubleshooting guidance for common onboarding issues. | |
Set up a campaign | TikTok Ads Manager structures ads into campaigns, ad groups, and ads. In campaigns, you select an advertising objective, name the campaign, set budgets, and enable options like split testing and budget optimization. | |
Guide for bulk editing ads | Bulk Import & Export lets advertisers create and edit ads in bulk with CSV or Excel files, making it efficient to manage large campaigns. | |
Set up automated rules | Automated rules allow advertisers to manage campaigns with conditional actions such as pausing, adjusting budgets, or changing bids automatically based on performance criteria. | |
Quick overview of measurement solutions | Learn about the best ways to test, prove, grow and scale performance campaigns using our suite of measurement solutions and tools. | |
Measurement tools (TikTok Pixel) | TikTok Pixel measures site traffic and ad performance by tracking website actions like views, adds-to-cart, and purchases, enabling optimization and personalized targeting. | |
TikTok's third party measurement partners | TikTok Ads Manager integrates with third-party partners like AppsFlyer, Adjust, and Branch for measurement of impressions, clicks, and in-app events across campaign objectives. | |
Offline conversions | Offline conversions connect TikTok ads to offline outcomes like in-store purchases or subscriptions by uploading offline event data via Events API, partners, or manual uploads. |
How do I make sure my ads meet TikTok’s policies?
TikTok Brand Hub | TikTok Brand Hub serves as the central source for all brand-related governance, safety, and creative strategy on the platform. | |
TikTok Brand Safety & Suitability Playbook | A guide to TikTokʼs brand safety and suitability solutions, empowering advertisers to protect their brands and unlock new opportunities. | |
SMB Ad Policy | Navigate TikTok’s ad policies with tips for smooth approvals and compliant campaigns. |
How do I create TikTok ads that actually perform?
Playbook for creative success on TikTok | Explore TikTok’s roadmap for creative success, from ideation to production to optimization, with tools that help you build standout content every step of the way. | |
Secrets to stand out on Tiktok | Six data-backed principles to create high-performing TikTok ads that drive attention, engagement, and connection. | |
Watch on demand: TikTok creative best practices | Learn how to create scroll-stopping TikTok content that drives real business results with actionable tips, tools, and strategies you can apply right away. | |
AI-powered video creation tools (TikTok Symphony) | TikTok Symphony is an AI-powered TikTok video creation tool offering script generation, avatars, dubbing, translation, and native editing to produce TikTok-ready content. | - Read more about Symphony Creative Studio |
Connect with creators, partners, and creative tools on TikTok One | Explore TikTok One, your destination to discover creators, partners, and creative tools that bring your campaign ideas to life. | |
Find advertisers and creative partners recognized for TikTok excellence | TikTok Creative Exchange connects advertisers with creative partners for TikTok-optimized content production, offering packages, creator collaborations, and managed services. | - Check out TikTok Creative Exchange |
Video editing tools (TikTok Ads Manager Video Editor) | TikTok Ads Manager Video Editor is an advanced editing tool for creating TikTok-style video ads with features like avatars, captions, transitions, and narration. | |
Generate ad creatives with AI | Generate with AI automatically creates TikTok ad creatives using inputs like URLs or product IDs, producing videos, images, scripts, and avatars optimized for TikTok. | |
Creative Library | The Creative Library page centralizes creative assets (videos, images, Spark Ads, Instant Forms, Add-ons) with performance insights, editing, and inspiration from top-performing TikTok content. |
What TikTok ad products should I be using?
Smart+ | Overview of our Smart+ offering and value proposition. | - Download the Smart+ overview |
Smart+ Catalog Ads | Deep dive on Smart+ Catalog Ads. | - Download the Smart+ Catalog Ads overview |
Search Ads | Deep dive on Search Ads. | |
Automatic Search Placement | Automatic Search Placement extends in-feed video ads into TikTok search results, automatically adapting creatives and targeting relevant queries. | |
Lead generation campaigns | Lead generation is an advertising objective that lets you cultivate prospects and engage leads on TikTok or collect lead information on your own website. |
How are advertisers finding success on TikTok?
Case Studies | TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting. | |
Home & Living | Inspire shoppers to turn ideas into purchases with TikTok, where home and living trends drive discovery, engagement, and sales. | |
Health | Reach health-conscious consumers on TikTok with content that educates and inspires—driving impact from awareness to action. | |
Fashion | Turn fashion trends int business results with TikTok, where style meets storytelling, and discovery drives conversions at scale. | |
Beauty | Capture beauty buyers at every touchpoint with TikTok, where tutorials, reviews, and "get ready with me" content turn product discovery into real conversion. |
Learn how to advertise on TikTok with TikTok Academy
TikTok Media Buying Certification | Designed to validate the skills and strategic knowledge that drive success on TikTok. | |
TikTok Academy | Free courses on TikTok ads, campaign best practices, and creative strategy. |
Best practices and quick answers
Access the latest guides, product updates, and creative tools to maximize your client's results on TikTok.
Getting Started - TikTok Ads Manager | Learn the basics of TikTok Ads Manager, where advertisers create ad campaigns, manage ad resources, and monitor data. |
Getting Started - Business Center | Find info on Business Center, a central place to manage multiple ad accounts, users, and permissions. |
Ad Creation | Get step-by-step instructions for creating campaigns, ad groups, and ads. |
Ad Formats & Specs | Find detailed requirements and creative specifications for TikTok ad formats. |
Ad Objectives | Learn how to align TikTok campaign objectives with your client’s marketing goals to drive measurable outcomes. |
Ad Optimization | Boost campaign performance, with more strategies and tools - from bidding and targeting adjustments to creative testing and delivery optimization. |
Measurement | Get started with TikTok’s measurement tools to track performance and optimize campaigns. |
Payment & Billing | Learn how to manage account funding, invoices, and payment methods to ensure smooth campaign execution and financial tracking. |
Policies and security | Find more details about TikTok’s advertising policies, brand safety standards, and account security best practices to protect your clients and maintain compliance. Access the Community Guidelines and TikTok's Privacy Center. |
More tools and resources
TikTok for Business | The TikTok For Business site is TikTok’s all-in-one platform for advertisers, providing the tools, insights, and creative solutions to build, run, and measure campaigns that drive real business results. |
TikTok Brand Safety Center | Get a transparent look into our continuous efforts to create a safe, suitable and positive environment for your business: |
Sustainability | Find an overview of TikTok's commitment to mitigating our environmental operational impact, while also using our platform to raise sustainability awareness and increase climate literacy among our global community: |
TikTok Shop | TikTok Shop is an integrated commerce solution that lets brands and creators sell products directly on TikTok, making shopping seamless from discovery to purchase: Learn more on the TikTok Shop website and access Seller Center. |
Get help with your TikTok ads
Need help? TikTok offers dedicated business and advertising support.
TikTok Business Help Center – searchable knowledge base for all product and campaign questions.
Contact TikTok Business Support – get direct help for client account or campaign issues.
Learn about the TikTok Marketing Partners program
Collaborate with best-in-class partners to drive better client outcomes.
About the Program – learn how TikTok partners provide tools and expertise across campaign management, measurement, and creative.
Find a Partner – explore TikTok’s ecosystem of vetted solution providers.
Become a Badged Partner – apply to join the program and unlock exclusive partner benefits.
