When it comes to branded content, analytics are essential for understanding what resonates with customers. Campaign Reporting on TikTok Creator Marketplace (TTCM) enables a full, detailed view of exactly how content from creator collaborations performed on TikTok – through accurate and granular first-party data. With at-a-glance and in-depth analytics, Campaign Reporting helps brands understand how to make the biggest impact with branded content – and drive deeper connections with target audiences.
Campaign Reporting is a section within TikTok Creator Marketplace dedicated to branded content analytics. Through Campaign Reporting, advertisers get first-hand access to detailed reports on how their TTCM branded content campaigns are performing.
All content created through the TTCM workflow will automatically have its performance data pulled through to Campaign Reporting. Even content created outside of TTCM can benefit from these detailed reports – the creator simply needs to link their video to the right TTCM Campaign via a campaign code.
Even better, Campaign Reporting on TTCM enables performance data on both organic and paid content. This means that if a video or campaign has been promoted in Spark Ads, TTCM will report on organic and paid performance aggregated. And, there are two new metrics to help advertisers see the incremental performance of Spark Ads: Organic views (acquired through organic delivery) and Paid views (acquired through Spark Ads), enabling full visibility of the entire campaign's performance.
1. Direct access to video analytics
Gain direct access to analytics and deeper insights for assessing creator marketing performance. Wave goodbye to manually checking the statistics on a creators’ TikTok account – Campaign Reporting makes it easy.
2. Measure TTCM campaign performance against business objectives
You can easily assess campaign effectiveness, including cost efficiency. Plus, with 30+ metrics surrounding paid and organic performance, brands get a full view of what’s reaching their customers.
3. Contextualise performance
Analyse the performance of videos compared to similar branded content on TikTok. By reviewing data in context, Campaign Reporting makes it easy to see what’s driving impact and how to level up future creator collaborations.
Visit TikTok Creator Marketplace and start tracking your campaign performance now!