Bolt

The Objective 

Bolt is the first European mobility super-app, offering ride-hailing, shared cars, scooters, and food and grocery delivery. The brand came to TikTok to generate first-time ride-hailing purchases in-app. 

The Solution 

For this campaign, Bolt was one of the first brands to use our newest solution in our performance suite - Smart Performance Campaign.

Smart Performance Campaign is our first end to end automation solution that leverages machine learning to optimise for best performance and marketing goals. In order to reach the right people and maximise results, Smart Performance Campaign is designed to run performance campaigns at scale, while reducing the number of manual steps to drive results. All advertisers need to set up a campaign is a marketing objective, budget, country, and creative assets.

Bolt ran a 14 day A/B test whereby its Smart Performance Campaign was run against a standard performance campaign. 

The Results 

Bolt’s first Smart Performance Campaign was hugely successful for the brand. When the Smart Performance Campaign was compared against standard campaign results, Bolt saw a 27% reduction in purchase cost-per-action and 40% increase in purchase events (finish-first-ride events).