Healthxcel

The Objective 

Healthxcel is a small pharmacist-run supplement provider based in the UK, offering a range of 100% natural, vegan, and organic superfood powders all designed to help with your physical and mental health. Noticing the incredible success of their organic posts on TikTok, Healthxcel decided to turn native videos into sales-boosting ads with one of our most powerful platforms. 

The Solution 

The Healthxcel campaign perfectly demonstrates the raw power of authenticity on TikTok. Business owner Rima Deu started off with no real knowledge of running ads, but had seen incredible success from her organic posts. And fortunately for her, TikTok’s Spark Ads platform can supercharge your content into a powerful campaign – right from the app. 

Using Spark Ads, Healthxcel were able to reach their desired audience through a combination of automatic and custom targeting. Boosted as In-Feed Ads, the brand’s successful organic TikTok content was spread far and wide on the For You feeds of young people across the UK. Boosting native content in this way also meant that the original posts receive all the views, comments, shares, likes, and follows associated with the campaign. And best of all, Healthxcel were able to manage the whole process within TikTok – from recipe how-to video creation and editing to targeting and ad management.

The Results 

The Healthxcel campaign shows just how important native content can be for a small business hoping to reach new audiences. By taking the content they’re most familiar with and supercharging it, Spark Ads offer a powerful tool for anyone looking to take their first steps into advertising. And what a first step the Healhxcel campaign turned out to be. 

The ads registered an incredible 2 million impressions, 29,000 clicks, and more than 2,000 conversions for the brand. Plus, the success of the campaign isn’t just limited to TikTok metrics. As a result of their ads, Healthxcel has seen a 400% rise in sales across both its website and Amazon store. The campaign was so successful that it earned them the greatest small business award in our TikTok Ad Awards 2023, having leveraged TikTok ads to achieve their campaign goals and drive real-world results.