Hop into Spring: An SMB Guide to Acing Easter on TikTok
Unlock the power of TikTok this Easter—where inspiration leads to action.
On TikTok, Easter is more than about chocolate eggs and family gatherings—it’s a key moment for brands to connect with audiences looking for seasonal inspiration.
TikTok users come together to celebrate Easter on the platform, with 82% of TikTok users celebrating Easter and 64% saying the occassion is important to them.¹
TikTok offers a major opportunity to connect with your audience and drive sales during the season.
📈 From chocolate eggs to home décor, users turn to TikTok for shopping inspiration
On TikTok, users actively seek inspiration for Easter. As an SMB, planning in advance is key to ensure that you join in on the conversations happening on the platform, engage with your audience and make your brand shine.
In fact, 45% of TikTok Easter gifters start shopping for gifts 2-3 weeks before the occassion, so get your brand in front of shoppers early and be part of the seasonal excitement.¹
🐣 Easter Gifting on TikTok: Who are users shopping for?
During Easter, shoppers are expanding their gifting beyond the traditional chocolate for their children.
Among users that gift for Easter, 44% buy Easter gifts for their children, but users are also treating their parents, partners, friends and grandparents to thoughtful surprises.¹
This is an amazing opportunity for brands to target a wide audience with their Easter campaigns.
From sentimental gifts for parents to fun treats for partners and friends, SMBs can craft messaging that resonates with diverse communities
🎁 Top Gift Categories during Easter
With TikTok users actively looking for unique, meaningful gifts, you can position your brand at the centre of the Easter conversation by showcasing diverse gift ideas and tapping into trending hashtags like #EasterGifts, #EasterShopping, and #DIYGifts.
Some of the top categories for Easter gifting include Food & Confectionary, Toys & Games and Home & Decor.
Whether it’s sweet treats for loved ones, fun surprises for kids, or seasonal décor to brighten up homes, these categories offer countless ways for brands to connect with shoppers and inspire their purchases.
💡 Engage your audience with compelling Easter content
Beyond discovery, content on TikTok inspires action.
In fact, 43% of of users have bought or booked something as a result of special occasion content seen on TikTok, so make sure not to miss out on the opportunity this season to connect with your audience and grow your brand!
🚀 Supercharge your campaign with TikTok Ads
TikTok offers a range of solutions to help your brand make a mark this Easter.
Catalog Ads*: Match the most relevant content to shoppers based on their preferences and behaviors
Spark Ads: Leverage organic TikTok posts and their features in your advertising which provides an opportunity to establish your brand image and brand trust.
Interactive Add-Ons: Use features like Gift Code Stickers to capture last-minute shoppers and drive last-minute purchases.
Smart+ Campaigns: Optimise performance with our AI-powered automation to maximize return on investment.
📥 Download the Easter 2025 Guide
Ready to elevate your brand?
Click below to access audience insights, creative inspiration, and expert-recommended campaign advice to help you leverage the Easter opportunity.
Sources:
TikTok Science EUI Gifting Season Research 2024 conducted via AYTM.