Haus Von Albe

The objective

Welcome to the haus - Haus Von Albe, that is. As a full-service digital marketing agency, the Haus team believes the future of work is small, female-led, community-based, and human-focused. Founded in 2018 in Austin, TX, Haus is helping their clients maximize their full digital potential and scale their businesses meaningfully. When Giddy Up Glamour (GUG), a Texas-based boutique aimed at creating inclusive shopping experiences for women of all sizes, needed support to boost brand awareness online and drive web traffic, they tapped Haus Von Albe to help.

The solution

To scale Giddy Up Glamour's organic success, the Haus team implemented an always-on 60-day initiative, leaning into a full-funnel marketing strategy to achieve the brand's conversion and awareness goals. They initiated campaigns under the Website Conversions Objective and optimized for add-to-cart events, allowing the Haus team to target audiences most likely to complete add-to-cart actions on GUG's website. They further optimized their targeting strategy by utilizing Interest and Behavior Targeting, allowing them to reach potential customers interested in women's clothing, ecommerce, and who had already engaged with the brand within the last 90 days. Leveraging the power of AI to maximize their campaign potential, Haus tested out Smart Performance Campaign, our end-to-end automation campaign solution that helps advertisers streamline manual work, save time, and boost performance.

In terms of content strategy, the Haus team focused on blending trending music and creative concepts, while also ensuring GUG's products remained the star and their creative reflected the Texan flair of the brand. Leaning into a dual paid and organic strategy, GUG committed to posting organically at least once per week and boosted high-performing content with Spark Ads - an in-feed ad format allowing brands to create ads from organic posts while maintaining the native feel and functionality of organic content.

The results

Thanks to strategic targeting, automated assistance with Smart Performance Campaign, and capitalizing on a dual paid and organic strategy, Haus Von Albe achieved impressive results for Giddy Up Glamour. The brand reported over 2090 conversions, an impressive average click-through rate (CTR) of 1.23%, and organically gained over 8.3k followers. Thanks to their authentic content strategy optimized for website conversions and add-to-cart events, Haus even helped drive a younger demographic to the brand, creating a surge of interest in GUG's iconic Cowboy Killer pieces and Dingo boots. GUG is happy to report they can't keep them from flying off the shelves!

Tips & takeaways

• Find your audience with an always-on approach. Are you a direct-to-consumer advertiser looking for sales or actions on your website? Start with the Website Conversions Objective and optimize for Add-to-Cart events.

  • Learn more about the Website Conversions Objective

• Test and learn. Use your organic channel as a sandbox to test and learn what content works best, then boost success with Spark Ads.

  • Master how to make the most of Spark Ads