Every day is International Women’s Day on TikTok

At TikTok, we're incredibly proud of the millions of inspiring women on our platform, all of whom bring creativity, talent and strength to our amazing community. Right now, millions of women are posting, going LIVE or scrolling on TikTok, looking for insights, support and empowerment – whether that’s from other TikTok users or brands like yours. 

TikTok has built a platform for women to redefine culture and build a community, with over two billion #WomenOfTikTok posts to date [1]. They come to our platform because, for them, TikTok is a safe space where they can be themselves, question gender stereotypes, and speak their minds – 78% of women say TikTok is a place where people can express themselves openly [2].

Use this opportunity to create a safe space for your female audience where they can learn, be inspired and find joy. Here are a few ways to stand out and engage this audience on TikTok this March (and every day from then on).

1. Highlight women’s life stories

International Women’s Day is an opportunity to spotlight women and the reasons this day deserves celebration.

Hop on our latest trend – Conversation with younger self – and focus your campaigns around personal stories that make each and every user unique. Try partnering with TikTok creators and invite them to share their life journeys, or run Spark Ads that have women centre stage. Together, you can focus on evolution and personal growth, and inspire others to do the same. 

2. Empower your female audience 

Women on TikTok want brands to have a POV and be authentic. Build your campaigns around women-centric trends like ‘that girl’ to empower generations of women from your community and make sure inclusivity and empowerment are at the core of your content.

3. Amplify education and support

International Women's Day on TikTok is an opportunity for brands to highlight important topics and issues. Show that your brand cares about the future of women by developing a content series around education, inspiration and support or uplifting other accounts that do the same.

Here’s a list of topics that are trending right now on TikTok:

• Career advice for women 

• Support and community 

• Education and history 

• Mothers of TikTok 

• Body and Mind  

Don’t forget the hashtags!

Get more ad engagement by supporting your campaigns with the right hashtags.

Drive strong engagement this IWD

Take inspiration from German jewellery brand PURELEI, who launched an IWD collection and engaged young people across Germany with an authentic and engaging TikTok campaign.

Collaborating with singer and creator Nina Chuba, the female-led brand utilised In-Feed auction ads to drive an impressive engagement rate of 2.91%.

At TikTok, every day is International Women's Day. But you can use this March as an opportunity to strengthen your brand's connection with your audience, deepen relationships and drive trust.

Sources

1. TikTok Internal Data, Feb 2023

2. TikTok Marketing Science Global Authenticity Study 2021 conducted by Nielsen