TikTok Creative Exchange
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İçerik üreticileri için TikTok One
TikTok One creator content at scale has a tiering program based on ad spend against creatives from TikTok One. This will help ensure that you receive relevant creator quality, matches and volume based on your spending tier.
Access to features and the number of creatives you can request across all creator content at scale projects each week will be based on your rolling 30-day TikTok Ads Manager spend on TikTok One creatives.
Adjustments to your account tier will be made when you've spent in a lower account tier for 30 days.
The Creator Content at Scale Tiering Program consists of three tiers:
Essential | Classic | Premium |
Minimum ad spend $2K per month | Minimum ad spend $10K per month | Minimum ad spend $50K per month |
Creative delivery: Request up to 10 per week | Creative delivery: Request up to 50 per week | Creative delivery: Request up to 100 per week (defaulted as ongoing) |
Auto creator matching | Higher quality creator matching | Highest quality creator matching |
Creative auto-sync to TikTok Ads Manager | Creative auto-sync to TikTok Ads Manager | Creative auto-sync to TikTok Ads Manager |
Spark Ads on business and creator accounts | Spark Ads on business and creator accounts | Spark Ads on business and creator accounts |
Request another creative | Request another creative | |
Creator selection and handle visibility for all challenges | ||
Local purchase challenges (TikTok funded purchases) |
The monthly spend is based on rolling 30 day ad spend against TikTok One creatives in TikTok Ads Manager campaigns. For new accounts to TikTok One, monthly spend for the first 30 days will be based on historical ad spend in TikTok Ads Manager against any creative.
Creative delivery shared is the maximum number of potential creatives, actual creatives received, and depends on brief details, target creator audience, project type (i.e. anchor), project delivery method (creator personal account vs business account), and other factors. Maximum is at a total account level, not an individual project level.
Log in to your TikTok One account.
Hover over your user profile in the top-right corner and select Account settings.
Select Account status and benefits.
If your account drops below your current tier spend threshold, it will be monitored over the next 30-day rolling basis.
You will receive an in-product notification and email warning about a future downgrade adjustment if you are below the threshold for 25 days. Your account will be automatically adjusted after 30 days.
For further support or questions, reach out to your GBS representative.