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醫療照護和製藥

最近更新时间:2025 年 4 月

原則

所有在 TikTok 平台上投放的醫療保健與製藥相關產品與服務廣告,均須符合各市場適用的法律與法規。我們的政策是要建立一個能為使用者提供適當資訊的廣告平台。


政策

在大多數市場中,醫療照護領域都會受到高度監管,因此我們致力於遵循醫療照護與製藥的廣告規範。有些與醫療照護相關的內容完全不能做廣告,而其他內容則可以在特定限制下進行廣告宣傳。


醫療照護相關產品與服務

非處方藥 (OTC)、醫療機構和藥局可能在符合適用的市場特定要求後允許廣告宣傳。


醫療器材

如果符合適用的市場特定要求,則可允許用於診斷、治療或監測醫療狀況的醫療器械、工具和設備內容的廣告宣傳。


大麻和大麻二酚 (CBD) 化妝品

某些市場可能可以允許由大麻油衍生的產品和外用 CBD 化妝品的廣告內容,但需遵守額外的限制。如果允許,廣告內容和登陸頁面必須符合投放目標國家/地區的當地法律。

  • 不支援透過自助服務來推廣大麻產品,您必須與 TikTok 銷售代表合作。

  • 不允許:可食用大麻的廣告內容


市場特定要求


Argentina, Chile, Colombia, Ecuador, Peru

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

-Provide proof of approval and certification from appropriate local regional regulating authorities.

-The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

-Provide proof of approval and certification from appropriate local regional regulating authorities.

-The ad must be restricted to users aged 18 years or older.

Cosmetic clinics

May be allowed if the following requirements are met:

-The ad must be restricted to users aged 18 years or older.

Medical institutions

May be allowed if the following requirements are met:

-Provide proof of approval and certification from appropriate local regional regulating authorities.

-The ad must be restricted to users aged 18 years or older.

Examples of what is not allowed:

-Plastic surgery

Pharmacies

May be allowed if the following requirements are met:

-Provide proof of approval and certification from appropriate local regional regulating authorities.

-The ad must be restricted to users aged 18 years or older.

Dietary supplements

May be allowed if the following requirement are met:

-Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause.

Condoms and lubricants

Ads for condoms and lubricants may be allowed if the following requirements are met:

-Certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses.

Australia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed to advertise if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Pharmacies

Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met:

- Provide proof of certification by a third-party licensing organization

- Proof of licensing may be necessary for approval

Contraceptives

May be allowed if the following requirements are met:

- Do not focus on sexual pleasure or be overtly sexual in nature

- The ad must be restricted to users aged 18 years and older

Note: Contact your TikTok Sales Representative for more information.

Therapeutic goods

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older

- Comply with all local laws and regulations applying to Therapeutic Goods (as that term is defined in the Therapeutic Goods Act 1989 (Cth)), including the Therapeutic Goods Advertising Code, the Therapeutic Goods Regulations 1990 (Cth) and the Therapeutic Goods Act 1989 (Cth) (the "TG Laws")

- Be included on the Australian Register of Therapeutic Goods ("ARTG")

- All advertising material submitted to us must:(a) Be accurate, balanced, and not misleading(b) Only contain information that is substantiated(c) Be consistent with any approved indication or intended purpose of the therapeutic good and any applicable label, directions, or instructions for use, consumer medicine information, or patient information leaflet(d) Not contain any representation that the goods are safe, do not cause harm or side-effects, are a guaranteed cure, or are infallible, unfailing, magical, or miraculous;(e) Not include a representation that is restricted or prohibited (unless you have received approval from the Therapeutic Goods Administration)(f) Include all applicable mandatory statements, health warnings, and other information(g) Not include a testimonial from a person who has been incentivized by any form of consideration

- Where advertising material includes a Testimonial, advertisers must provide proof that they have verified the identity of the person providing the Testimonial and that the person has used the Therapeutic Good

- "Testimonial" means a statement made by a person about their own experience (or the experience of someone under their care) using a Therapeutic Good

- "Endorsement" means an expression of support for a Therapeutic Good that makes no reference to personal use or experience using the good

- By submitting advertising material to us, advertisers represent and warrant that:

(a) the advertising materials complies with the TG Laws;

(b) any Testimonial or Endorsement in the advertising material is consistent with the TG Laws and is not made by a:ㅤ

(i) government, government authority, or their employees or contractors;ㅤ

(ii) hospital, healthcare facility, or their employees or contractors;ㅤ

(iii) current or former health practitioner, health professional, or medical researcher; (iv) person who represents themselves as being qualified or trained to diagnose, treat, or prevent disease or injury; andㅤ

(v) In the case of Testimonials only:ㅤㅤ

1. A person who has been incentivized by any form of consideration;ㅤㅤ

2. A person (or a member of their family) who is engaged in the production, marketing, or supply of the Therapeutic Good or;ㅤㅤ

3. A corporation

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Clinical trial recruitment

- Skin tanning boosters or accelerators

- Adoption or surrogacy services

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Austria

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UK Confirmity Assessed (UKCA) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Medical services provided online or through apps that include remote diagnosis and remote treatment

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and lubricants

May be allowed if the following requirements are met:

- Do not focus on sexual pleasure or be overtly sexual in nature

- The ad must be restricted to users aged 18 years or older

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Azerbaijan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

-Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan

-Target users aged 18 years or older

Medical instiutions

May be allowed if the following requirements are met:

-Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan

-Target users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

-Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan

-Target users aged 18 years or older

Cosmetic and beauty products

We do not allow cosmetic or beauty product ads to make medical claims. An approved medical license or certification is required to make a medical claim in your ad.

Not allowed:

Ad content or landing pages promoting:

-Performance promises referencing permanent changes to the human body

-Exaggerated performance promises concerning a product's effect

Bahrain, Egypt, Iraq, Kuwait, Morocco, Oman, Saudi Arabia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Disclose safety and usage requirements

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from the appropriate local regional regulating authority

- The ad must be restricted to users aged 18 years or older

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups

- Infant food such as milk powder, dietary supplements

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Bangladesh

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services

- The ad must be restricted to users aged 18 years and older

Medical devices

May be allowed if the following requirements are met:

- Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services

- The ad must be restricted to users aged 18 years and older

Medical institutions

May be allowed if the following requirements are met:

- Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services

- The ad must be restricted to users aged 18 years and older

Pharmacies

May be allowed if the following requirements are met:

- Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services

- The ad must be restricted to users aged 18 years and older

Cosmetic and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make medical claims, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effectiveness

Belarus

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Procedures that give the same effect as botox, facelifts, or plastic surgeries

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Belgium, Estonia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

Not allowed.

Medical institutions

Not allowed.

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and Lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Bolivia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Medical devices

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Medical institutions

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Dietary supplements

May be allowed if the following requirement is met:

- Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause

Condoms and lubricants

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses

Baby food products

Not allowed:

- Infant Formula, Follow-on Formula, Baby Food and any complementary nutritional product for babies under 24 months.

Brazil

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval from appropriate local regional regulating authorities, such as ANVISA

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval from appropriate local regional regulating authorities, such as ANVISA

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met:

- Be certified by ANVISA

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

- Comply with all applicable laws and regulations

- Contact your TikTok Sales Representative for more information

Bulgaria, Denmark, Luxembourg

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

Not allowed.

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構 (如衛生部 (MOH)) 的核准和認證證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構 (如衛生部 (MOH) 許可證) 的核准和認證證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 婦科及男性生殖科產品或服務,例如保健品、藥品及醫院

美容診所

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構 (如衛生部 (MOH) 醫療機構許可證) 的核准和認證證明

- 廣告必須僅限年滿 18 歲以上的使用者觀看

整形手術

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構 (如衛生部 (MOH) 許可證) 的核准和認證證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 隆胸手術

- 減重手術

- 陰唇整形手術

- 腹部拉皮手術

- 臀部或肛門回春手術

- 其他任何生殖器美容手術

醫療機構

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構 (如衛生部 (MOH) 醫療機構許可證) 的核准和認證證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

藥房

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構的核准和認證證明,例如衛生部發放的藥房許可證

避孕用品

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構 (例如柬埔寨衛生部) 的核准和認證證明

- 保險套廣告必須僅限年滿 18 歲及以上的使用者觀看

婦科和男性生殖科產品或服務

如果符合以下要求,則可以允許妊娠和排卵測試套件、月經和排卵追蹤器或追蹤應用程式、口服避孕藥、緊急避孕藥或事後避孕藥廣告:

- 提供衛生部 (MOH) 的許可證或廣告許可證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 其他未提及的婦科和男科產品或服務

嬰兒食品產品

不允許。


不允許內容的範例:

- 兩歲以下嬰兒配方奶粉


如果符合以下要求,則可以允許具有醫療效益的其他嬰兒食品產品內容:

- 提供許可證和註冊證明

- 如需更多資訊,請聯絡您的 TikTok 銷售代表


廣告主題

詳細資訊

處方藥

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構的核准和認證證明,例如加拿大衛生部

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

非處方藥

如果符合以下要求,則可以允許非處方藥和獸醫藥品內容:

- 遵守當地法律法規

- 可能需要取得當地區域監管機構的相關認證

- 需獲得當地區域監管機構 (例如加拿大衛生部) 的必要核准和認證

- 廣告必須僅限年滿 18 歲以上的使用者觀看

醫療器材

如果符合以下要求,則可以允許:

- 遵守當地法律法規

- 廣告必須僅限年滿 18 歲以上的使用者觀看

美容診所

如果符合以下要求,則可以允許:

- 遵守當地法律法規

- 可能需要取得當地區域監管機構的相關認證

- 廣告必須僅限年滿 18 歲以上的使用者觀看


以下是可以允許內容的範例:

- 美容填充劑

- 微晶磨皮服務

整形手術

不允許。


例外:如果廣告僅限年滿 18 歲或以上的使用者觀看,則可能允許植髮廣告。

醫療機構

如果符合以下要求,則可以允許:

- 遵守當地法律法規

- 可能需要取得當地區域監管機構的相關認證

- 廣告必須僅限年滿 18 歲以上的使用者觀看

藥房

如果符合以下要求,則可以允許實體藥房和線上藥房廣告:

- 提供來自第三方認證機構 (如 NABP 或 LegitScript) 或區域等效機構的認證證明

- 核准時可能需要提供執照證明

保險套和潤滑劑

如果符合以下要求,則可以允許:

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

- 不以性快感為重點,也不過於露骨地涉及性內容


Costa Rica, Dominican Republic, Guatemala, Panama

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Provide certification from appropriate local regional regulating authorities

Croatia, Latvia, Lithuania, Serbia, Slovakia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Be registered with the appropriate regulating authorities.

- The ad must be restricted to users aged 18 years or older.

Medical devices

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

- The ad must be restricted to users aged 18 years or older.

- Bear the CE or UKCA (UK Confirmity Assessed) marking.

Cosmetic clinics

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

- The ad must be restricted to users aged 18 years or older.

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

- The ad must be restricted to users aged 18 years or older.

Pharmacies

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older.

- Do not focus on sexual pleasure or be overtly sexual in nature.

Cosmetics and beauty products

We do not allow cosmetic or beauty product ads to make medical claims.

Medical claims may be allowed if the following requirements are met:

- Obtain an approved medical license or certification.

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body.

- Exaggerated performance promises concerning a product's effect.

- Claims to remove or cure acne, remove wrinkles, or treat hair loss.

Cyprus

Ad topic

Details

Prescription Medicine

Not allowed.

Over-the-counter medicines

Not allowed.

Medical devices

Not allowed.

Cosmetic clinics

Not allowed.

Medical institutions

Not allowed.

Pharmacies

Not allowed.

Condoms and lubricants

Not allowed.

Cosmetics and beauty products

Not allowed.

Czech Republic, Finland, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許非處方藥和獸藥產品內容:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

- 貼有 CE 或 UKCA (英國合格評定) 標誌

美容診所

不允許。


不允許內容的範例:

- 侵入性美容療程,例如隆鼻、臉部或唇部填充物,以及微晶磨皮

醫療機構

如果符合以下要求,則可以允許提供線上預約或遠程諮詢服務的線上或應用程式醫療服務的內容:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

藥房

不允許。

保險套和潤滑劑

如果符合以下要求,則可以允許:

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

- 不以性快感為重點,也不過於露骨地涉及性內容

化妝品和美容產品

如果符合以下要求,則可以允許:

- 不得作出醫療聲明

- 若要在廣告中作出醫療聲明,您必須擁有經核准的醫療執照或認證

以下是不允許內容的範例:

- 承諾效果可對人體產生永久的改變

- 誇大的產品效果承諾

- 宣稱能消除或治癒痤瘡、去除皺紋或治療脫髮


Greece, Poland

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

Not allowed.

Pharmacies

Not allowed.

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構的核准和認證證明,例如印尼食品藥品監督管理局 (BPOM) 許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構的核准和認證證明,例如衛生部 (MOH) 藥品和醫療器械總局許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


不允許內容的範例:

- 婦科及男性生殖科產品或服務,例如保健品、藥品及醫院

美容診所

如果符合以下要求,則可以允許:

- 需提供核准證明,例如印尼衛生部頒發的醫院設立許可證

- 廣告必須僅限年滿 18 歲以上的使用者觀看

整形手術

如果符合以下要求,則可以允許:

- 需提供當地區域監管機構的核准及認證證明,例如診所執照 (印尼語為 Izin Klinik) 或醫院執照 (印尼語為 Izin Rumah Sakit)

- 廣告必須僅限年滿 18 歲以上的使用者觀看


以下是不允許內容的範例:

- 隆胸手術

- 減重手術

- 陰唇整形手術

- 腹部拉皮手術

- 臀部或肛門回春手術

- 其他任何生殖器美容手術

醫療機構

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構的核准和認證證明,例如衛生部 (MOH) 註冊 - 醫院設立許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

藥房

如果符合以下要求,則可以允許:

- 提供來自當地相關監管機構的核准和認證證明,包括衛生部 (MOH) 頒發的藥房許可證 (Izin Apotek) 和藥房標準證書 (Sertifikat Standar Apotek)

避孕用品

如果符合以下要求,則可以允許保險套廣告:

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

- 投放時間在晚上 9:30 到早上 5:00 之間

婦科和男性生殖科產品或服務

如果符合以下要求,則可以允許妊娠和排卵測試套件、月經和排卵追蹤器或追蹤應用程式的廣告內容:

- 提供許可證或廣告許可證明,例如來自貿易部的經銷許可證和衛生部 (MOH) 的核准。

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


如果符合以下要求,則可以允許口服避孕藥、緊急避孕藥或事後避孕藥內容:

- 提供許可證或廣告許可證明,例如印尼國家藥品和食品監督局的核准和經銷許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


不允許內容的範例:

- 其他未提及的婦科和男科產品或服務

嬰兒食品產品

不允許。


不允許內容的範例:

- 12 個月及以下嬰兒配方奶粉


如果符合以下要求,則可以允許具有醫療效益的其他嬰兒食品產品內容:

- 提供來自當地相關監管機構的許可證和註冊證明

- 如需更多資訊,請聯絡您的 TikTok 銷售代表。


Israel

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Israeli Ministry of Health

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Veterinary medicinal products

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion is not allowed

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Japan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities in the ad content and landing pages

- The wording must follow the various guidelines for each product

Medical devices

Not allowed.

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Be located and approved in Japan

Examples of what is not allowed:

- Overseas medical institutions and services

- Personal input of medical products

Pharmacies

Domestic and online pharmacies are not allowed.

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

- Sex-related products

- Clinical trials for the elderly

- Breast augmentation, hormone therapy, and genital treatment in domestic cosmetic surgery and other similar services

Jordan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Veterinary medicinal products

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable.

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before and after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Kazakhstan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Procedures that give the same effect as Botox, facelifts, or plastic surgeries

- Cosmetic surgery clinics

Medical institutions

Not allowed.

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Lebanon

Ad topic

Details

Prescription medicines

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Disclose usage and safety requirements

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

Food supplements are not allowed.

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

Not allowed.

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable.

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如藥品廣告委員會 (MAB) 許可證。

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

- 揭露使用和安全要求

醫療器材

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如醫療器械管理局 (MDA) 許可證。

- 僅限年滿 18 歲的目標使用者觀看


不允許內容的範例:

- 婦科及男性生殖科產品或服務,例如保健品、藥品及醫院

美容診所

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如私人醫療設施和服務法案 (PHFSA) 許可證

- 廣告必須僅限年滿 18 歲以上的使用者觀看

整形手術

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如私人醫療設施和服務法案 (PHFSA) 許可證

- 廣告必須僅限年滿 18 歲以上的使用者觀看


以下是不允許內容的範例:

- 隆胸手術

- 減重手術

- 陰唇整形手術

- 腹部拉皮手術

- 臀部或肛門回春手術

- 其他任何生殖器美容手術

醫療機構

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如私人醫療設施和服務法案 (PHFSA) 許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

保險套

如果符合以下要求,則可以允許:

- 廣告必須僅限年滿 18 歲以上的使用者觀看

婦科和男性生殖科產品或服務

如果符合以下要求,則可以允許懷孕和排卵測試套件內容:

- 提供來自醫療器械管理局 (MDA) 的許可證或廣告許可證證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


如果符合以下要求,則可以允許月經和排卵追蹤器或追蹤應用程式內容:

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 口服避孕藥、緊急避孕藥或事後避孕藥

- 其他未提及的婦科和男科產品或服務

嬰兒食品產品

不允許。


不允許內容的範例:

- 36 個月以下嬰幼兒配方奶粉


如果符合以下要求,則可以允許具有醫療效益的其他嬰兒食品產品內容:

- 提供許可證和註冊證明

- 如需更多資訊,請聯絡您的 TikTok 銷售代表


Mexico

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

Dietary supplements

May be allowed if the following requirement is met:

- Per appropriate local regulations, include a disclosure in Spanish, or applicable local language, to explain potential health risks and/or effects the product can cause

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Certification from appropriate local regional regional regulating authorities

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses

New Zealand

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Be registered in the New Zealand Web Assisted Notification of Devices ("WAND") database

Healthcare supplements

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Pharmacies

Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met:

- Provide proof of certification by a third-party licensing organization

- Proof of licensing may be necessary for approval

Contraceptives

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Contact your TikTok Sales Representative for more information.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Clinical trial recruitment

- Skin tanning boosters, accelerators, and similar products

- Adoption or surrogacy services

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Pakistan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

- Beauty services and cosmetics related to physical breasts or breast enhancement

- Medicinal recycling services

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable.

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before and after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Paraguay

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Medical institutions

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Dietary supplements

May be allowed if the following requirement is met:

- Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause

Condoms and lubricants

Ads for condoms and lubricants may be allowed if the following requirements are met:

- Target users aged 18 years or older

- Certification from appropriate local regional regulating authorities

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses

Baby food products

Not allowed.

Examples of what is not allowed:

- Infant formula

- Follow-on formula

- Baby Food

- Any complementary nutritional product for babies under 24 months old

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如食品藥品管理局 (FDA) 許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如由設備監管、輻射健康和研究中心 (CDRRHR) 核發的醫療器械登記證書

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 婦科及男性生殖科產品或服務,例如保健品、藥品及醫院

美容診所

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的批准和認證證明,例如菲律賓共和國衛生部 (Department of Health) 許可證

- 廣告必須僅限年滿 18 歲以上的使用者觀看

整形手術

如果符合以下要求,則可以允許:

- 需提供當地區域監管機構的核准及認證證明,例如菲律賓外科醫學委員會頒發的一般外科委員會認證 (適用於想要投放此類廣告的個別外科醫生)

- 需提供當地區域監管機構的核准及認證證明,例如由衛生部健康設施與服務監管局 (HFSRB) 頒發的營運許可證 (適用於想要投放此類廣告的診所或醫院)

- 廣告必須僅限年滿 18 歲以上的使用者觀看


以下是不允許內容的範例:

- 隆胸手術

- 減重手術

- 陰唇整形手術

- 腹部拉皮手術

- 臀部或肛門回春手術

- 其他任何生殖器美容手術

醫療機構

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的批准和認證證明,例如菲律賓共和國衛生部 (Department of Health) 許可證

- 僅限年滿 18 歲的目標使用者觀看

避孕用品

如果符合以下要求,則可以允許保險套廣告:

- 廣告必須僅限年滿 18 歲以上的使用者觀看

婦科和男性生殖科產品或服務

如果符合以下要求,則可以允許妊娠和排卵測試套件、月經和排卵追蹤器或追蹤應用程式、口服避孕藥、緊急避孕藥或事後避孕藥廣告:

- 提供來自食品藥品管理局 (FDA) 的許可證或廣告許可證,及營運許可證 (LTO) 的證明

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 其他未提及的婦科和男科產品或服務

嬰兒食品產品

不允許。


不允許內容的範例:

- 24 個月以下嬰幼兒配方奶粉


如果符合以下要求,則可以允許具有醫療效益的其他嬰兒食品產品內容:

- 提供許可證和註冊證明

- 如需更多資訊,請聯絡您的 TikTok 銷售代表


Qatar, South Africa, United Arab Emirates

Ad topic

Details

Prescription medicines

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from the appropriate local regional regulating authority

- The ad must be restricted to users aged 18 years or older

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

羅馬尼亞

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許非處方藥和獸藥產品內容:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告僅限年滿 18 歲以上觀眾觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告僅限年滿 18 歲以上觀眾觀看

- 貼有 CE 或 UKCA (英國合格評定) 標誌

美容診所

如果符合以下要求,則可以允許:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告僅限年滿 18 歲以上觀眾觀看

以下是不允許內容的範例:

- 侵入性美容療程,例如隆鼻、臉部或唇部填充物,以及微晶磨皮

醫療機構

如果符合以下要求,則可以允許:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告僅限年滿 18 歲以上觀眾觀看

以下是不允許內容的範例:

- 能提供全科醫生服務或醫療諮詢的線上服務或應用程式

- 牙科手術

藥房

如果符合以下要求,則可以允許:

- 提供當地相關區域監管機構的核准和認證證明

保險套和潤滑劑

如果符合下列要求,則可以允許保險套和潤滑劑的廣告:

- 廣告僅限年滿 18 歲以上觀眾觀看

- 不以性快感為重點,也不過於露骨地涉及性內容

化妝品和美容產品

如果符合以下要求,則可以允許:

- 不得作出醫療聲明

- 若要在廣告中作出醫療聲明,您必須擁有經核准的醫療執照或認證

以下是不允許內容的範例:

- 承諾效果可對人體產生永久的改變

- 誇大的產品效果承諾

- 宣稱能消除或治癒痤瘡、去除皺紋或治療脫髮

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許:

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如私人醫院和醫療診所法案 (PHMCA) 許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 婦科及男性生殖科產品或服務,例如保健品、藥品及醫院

美容診所

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如私人醫院和醫療診所法案 (PHMCA) 許可證

- 廣告必須僅限年滿 18 歲以上的使用者觀看

整形手術

如果符合以下要求,則可以允許:

- 需提供當地區域監管機構的核准及認證證明,例如《醫療服務法》(HCSA) 許可證

- 廣告必須僅限年滿 18 歲以上的使用者觀看


以下是不允許內容的範例:

- 隆胸手術

- 減重手術

- 陰唇整形手術

- 腹部拉皮手術

- 臀部或肛門回春手術

- 其他任何生殖器美容手術

醫療機構

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如私人醫院和醫療診所法案 (PHMCA) 許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

藥房

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如由衛生部核發的私人醫院和醫療診所法案 (PHMCA) 許可證

保險套

如果符合以下要求,則可以允許:

- 廣告必須僅限年滿 18 歲以上的使用者觀看

婦科和男性生殖科產品或服務

如果符合以下要求,則可以允許懷孕和排卵測試套件內容:

- 提供來自當地相關區域監管機構的核准和認證證明,例如食品藥品管理局 (FDA) 註冊和營運許可證 (LTO)

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


如果符合以下要求,則可以允許月經和排卵追蹤器或追蹤應用程式內容:

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 口服避孕藥、緊急避孕藥或事後避孕藥

- 其他未提及的婦科和男科產品或服務

嬰兒食品產品

不允許。


以下是不允許內容的範例:

- 6 個月以下嬰幼兒配方奶粉


如果符合以下要求,則可以允許具有醫療效益的其他嬰兒食品產品內容:

- 提供許可證和註冊證明

- 如需更多資訊,請聯絡您的 TikTok 銷售代表。


Slovenia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Be registered with the appropriate regulating authorities.

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

- The ad must be restricted to users aged 18 years or older.

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion.

Medical institutions

Not allowed.

Pharmacies

Not allowed.

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

We do not allow cosmetic or beauty product ads to make medical claims.

Medical claims may be allowed if the following requirements are met:

- Obtain an approved medical license or certification.

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body.

- Exaggerated performance promises concerning a product's effect.

- Claims to remove or cure acne, remove wrinkles, or treat hair loss.

South Korea

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as Ministry of Food and Drug Safety

- The ad must be restricted to users aged 18 years or older

- Include the deliberation number in the ad

- Contact your TikTok Sales Representative for more information

Medical devices

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Cosmetic clinics

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

-- Provide medical deliberation numbers in ad content by KMA

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive and non-invasive breast-related procedures

Medical institutions

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Pharmacies

Not allowed.

Condoms

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Gynaecology and andrology products or services

Not allowed.

Baby food products

Not allowed.

Examples of what is not allowed:

- Infant formula for children 12 months and under

Other infant food products that contain medical benefits may be allowed if the following requirement is met:

- Provide proof of license and registration from appropriate local regulating authority

- Contact your TikTok Sales Representative for more information

Sri Lanka

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met; requirements are subject to change:

- Be certified by local health regulatory authorities

- Comply with all applicable laws and regulations

- The ad must be restricted to users aged 18 years or older

- Work with a TikTok Sales Representative to determine eligibility

Examples of what is not allowed:

- Gynaecology and andrology products or services, such as supplements, medicines, and hospitals

Medical devices

May be allowed if the following requirements are met; requirements are subject to change:

- Be certified by local health regulatory authorities

- Comply with all applicable laws and regulations

- The ad must be restricted to users aged 18 years or older

- Work with a TikTok Sales Representative to determine eligibility

Examples of what is not allowed:

- Gynaecology and andrology products or services, such as supplements, medicines, and hospitals

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed if the following requirements are met; requirements are subject to change:

- Be certified by local health regulatory authorities

- Comply with all applicable laws and regulations

- The ad must be restricted to users aged 18 years or older

- Work with a TikTok Sales Representative

Contraceptives

Condom ads may be allowed if the following requirement is met:

- The ad must be restricted users aged 18 years or older

Gynaecology and andrology products and services

May be allowed if the following requirements are met:

- Be certified by local health regulatory authorities

- The ad must be restricted to users aged 18 years or older

Examples of what may be allowed:

- Emergency contraceptive pills

- Menstrual and ovulation trackers or tracking apps

- Morning-after pills

- Oral contraceptives

- Pregnancy and ovulation test kits

Examples of what is not allowed:

- Other gynecology andrology products or services not previously mentioned

Taiwan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Include the deliberation number in the ad

- Contact your TikTok Sales Representative

Medical devices

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as Taiwan Ministry of Health and Welfare (MOHWC)

- The ad must be restricted to users aged 18 years or older

Note: There should not be any shocking or disturbing elements in surgical scenes.

Medical institutions

May be allowed if the following requirement is met:

- Contact your TikTok Sales Representative for information on certificate requirements.

Pharmacies

Not allowed.

Condoms and lubricants

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Gynaecology and andrology products or services

Not allowed.

Baby food products

Not allowed.

Examples of what is not allowed:

- Infant formula for children 12 months and younger

Other infant food products that contain medical benefits may be allowed if the following requirement is met:

- Provide proof of license and registration

- Contact your TikTok Sales Representative for more information

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許:

- 在當地相關區域監管機構註冊,例如食品藥品管理局 (FDA) 許可證。

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如食品藥品管理局 (FDA) 許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 婦科及男性生殖科產品或服務,例如保健品、藥品及醫院

美容診所

如果符合以下要求,則可以允許:

- 需提供當地區域監管機構的核准及認證證明,例如公共衛生部下屬的健康服務支援部 (DoHSS)

- 廣告必須僅限年滿 18 歲以上的使用者觀看

整形手術

如果符合以下要求,則可以允許:

- 需提供當地區域監管機構的核准及認證證明,例如公共衛生部下屬的健康服務支援部 (DoHSS)

- 廣告必須僅限年滿 18 歲以上的使用者觀看


以下是不允許內容的範例:

- 隆胸手術

- 減重手術

- 陰唇整形手術

- 腹部拉皮手術

- 臀部或肛門回春手術

- 其他任何生殖器美容手術

醫療機構

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如泰國公共衛生部健康服務支援部 (DoHSS)

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

藥房

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如泰國公共衛生部的藥房許可證

保險套

如果符合以下要求,則可以允許:

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


不允許:

- 專注於性快感或具有明顯性暗示的保險套廣告

婦科和男性生殖科產品或服務

如果符合以下要求,則可以允許妊娠和排卵測試套件、月經和排卵追蹤器或追蹤應用程式內容:

- 提供來自當地相關區域監管機構的核准和認證證明 (例如食品藥品管理局 (FDA) 許可證)

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 口服避孕藥、緊急避孕藥或事後避孕藥

- 其他未提及的婦科和男科產品或服務

嬰兒食品產品

不允許。


不允許內容的範例:

- 12 個月以下嬰幼兒配方奶粉


如果符合以下要求,則可以允許具有醫療效益的其他嬰兒食品產品內容:

- 提供許可證和註冊證明

- 如需更多資訊,請聯絡您的 TikTok 銷售代表


Turkey

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Not allowed.

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to audiences aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to audiences aged 18 years or older

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from local Ministry of Health

- The ad must be restricted to audiences aged 18 years or older

Pharmacies

Not allowed.

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.


Examples of what is not allowed:

- Private healthcare products, including but not limited to family planning, supplements, menstrual cups, and other similar products or services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable.

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

烏克蘭

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告必須僅限年滿 18 歲以上的觀眾觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供當地相關區域監管機構的核准和認證證明

- 廣告必須僅限年滿 18 歲以上的觀眾觀看

保健補充品

不允許。

美容診所

如果符合以下要求,則可以允許:

- 向當地相關監管機構註冊

- 提供當地相關區域監管機構的核准和認證證明

- 廣告必須僅限年滿 18 歲以上的觀眾觀看


以下是不允許內容的範例:

- 與肉毒桿菌、拉皮或整形手術效果相同的療程

醫療機構

如果符合以下要求,則可以允許:

- 向當地相關監管機構註冊

- 提供當地相關區域監管機構的核准和認證證明

- 廣告必須僅限年滿 18 歲以上的觀眾觀看

藥房

如果符合以下要求,則可以允許:

- 向當地相關監管機構註冊

- 提供當地相關區域監管機構的核准和認證證明

- 廣告必須僅限年滿 18 歲以上的觀眾觀看


美國

廣告主題

詳細資訊

處方藥

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如美國食品藥品管理局 (FDA)

- 廣告僅限年滿 18 歲以上觀眾觀看

非處方藥

如果符合以下要求,則可以允許:

- 遵守當地法律法規

- 可能需要取得當地區域監管機構的相關認證

- 需獲得當地區域監管機構的必要核准和認證,例如美國食品藥品監督管理局 (FDA)

- 廣告僅限年滿 18 歲以上觀眾觀看

醫療器材

如果符合以下要求,則可以允許:

- 遵守當地法律法規

- 可能需要取得當地區域監管機構的相關認證

- 廣告僅限年滿 18 歲以上觀眾觀看

美容診所

如果符合以下要求,則可以允許:

- 遵守當地法律法規

- 廣告僅限年滿 18 歲以上觀眾觀看


以下是可以允許內容的範例:

- 美容填充劑

- 微晶磨皮服務

整形手術

不允許。


例外:若廣告僅限年滿 18 歲以上的觀眾觀看,則可允許投放植髮相關廣告。

醫療機構

如果符合以下要求,則可以允許:

- 遵守當地法律法規

- 可能需要取得當地區域監管機構的相關認證

- 廣告僅限年滿 18 歲以上觀眾觀看

藥房

如果符合以下要求,則可以允許實體藥房和線上藥房的廣告:

- 提供由第三方許可組織核發的認證證明,例如國家藥品監管協會 (NABP) 或 LegitScript,或當地等效機構

保險套和潤滑劑

如果符合以下要求,則可以允許:

- 廣告僅限年滿 18 歲以上觀眾觀看

- 不以性快感為重點,也不過於露骨地涉及性內容

大麻二酚 (CBD) 產品

如果符合以下要求,則可以允許:

- 僅允許投放含 THC 濃度低於 0.3% 的非食用及非吸食性 CBD 產品的廣告

- 產品必須明確標示為僅供外用或局部使用

- 與 TikTok 銷售代表合作

- 符合所有適用的當地法律與法規,涵蓋 CBD 產品的生產、銷售與廣告投放,包括特定地區的相關限制或禁令

- 提供 LegitScript 認證證明

- 廣告僅限年滿 25 歲以上觀眾觀看


Uruguay

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Dietary supplements

May be allowed if the following requirement is met:

- Per appropriate local regulations, include a disclosure in Spanish, or applicable local language, to explain potential health risks and/or effects the product can cause

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Possess certification from appropriate local regional regulating authorities

- Do not focus on sexual pleasure or be overtly sexual in nature

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses

廣告主題

詳細資訊

處方藥

不允許。

非處方藥

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如越南藥品管理局 (DAV) 許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

醫療器材

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如衛生部 (MOH) 醫療器械許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 婦科及男性生殖科產品或服務,例如保健品、藥品及醫院

美容診所

如果符合以下要求,則可以允許:

- 需提供當地區域監管機構的核准及認證證明,例如衛生部 (MOH) 頒發的執照

- 廣告必須僅限年滿 18 歲以上的使用者觀看

整形手術

如果符合以下要求,則可以允許:

- 需提供當地區域監管機構的核准及認證證明,例如由衛生部頒發的個別外科醫生執業執照

- 需提供當地區域監管機構的核准及認證證明,例如由衛生部頒發的診所或醫院開業執照

- 廣告必須僅限年滿 18 歲以上的使用者觀看


以下是不允許內容的範例:

- 隆胸手術

- 減重手術

- 陰唇整形手術

- 腹部拉皮手術

- 臀部或肛門回春手術

- 其他任何生殖器美容手術

醫療機構

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如衛生部 (MOH) 的醫療機構許可證

- 廣告必須僅限年滿 18 歲及以上的使用者觀看

藥房

如果符合以下要求,則可以允許:

- 提供來自當地相關區域監管機構的核准和認證證明,例如越南衛生部核發的藥房經營資格證書

保險套

如果符合以下要求,則可以允許:

- 廣告必須僅限年滿 18 歲及以上的使用者觀看


以下是不允許內容的範例:

- 專注於性快感或具有明顯性暗示的保險套廣告。

婦科和男性生殖科產品或服務

如果符合以下要求,則可以允許懷孕和排卵測試套件;月經和排卵追蹤器或追蹤應用程式;口服避孕藥、緊急避孕藥或事後避孕藥等內容:

- 廣告必須僅限年滿 18 歲以上的使用者觀看


以下是不允許內容的範例:

- 其他未提及的婦科和男科產品或服務

嬰兒食品產品

不允許:

不允許內容的範例:

- 6 個月以下嬰幼兒配方奶粉


如果符合以下要求,則可以允許具有醫療效益的其他嬰兒食品產品內容:

- 提供許可證和註冊證明

- 如需更多資訊,請聯絡您的 TikTok 銷售代表


TikTok「推廣」功能

在以下市場中,「推廣」是唯一允許的付費廣告形式:

Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Not allowed.

Medical devices

Not allowed.

CBD and hemp-related products

Not allowed.

Cosmetic clinics

Not allowed.

Cosmetics with medical claims

Not allowed.

Medical institutions

Not allowed.

Pharmacies

Not allowed.

Dietary supplements

Not allowed.

Condoms and lubricants

Not allowed.

Medical-related products or services

Not allowed.

Baby food products

Not allowed.

*這些資訊有幫助嗎?
目录
  • 原則
  • 醫療照護相關產品與服務
  • 醫療器材
  • 大麻和大麻二酚 (CBD) 化妝品
  • 市場特定要求
  • TikTok「推廣」功能
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