洞察資料與報告
報告
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- 關於 TikTok 無效流量解決方案
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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受眾洞察資料
影片洞察資料
關於歸因分析
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- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
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歸因設定
提升研究
Cross-media measurement
指標詞彙表
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok 支援的第三方衡量
- 衡量 /
- 洞察資料與報告 /
- 歸因設定 /
How to Create Attribution Windows for your Ad Group
Attribution is used with conversion tracking to understand actions taken by potential customers after an ad is viewed or clicked. You'll be able to determine which customers are more likely to convert and lead to better results for your business.
How to Create Attribution Windows for your Ad Group
To create attribution windows:
Log in to TikTok Ads Manager.
Click Campaign.
Enter Campaign details.
Enter Ad Group details.
Click Bidding and Optimization.
In the Attribution settings section, click the edit icon.
Enter Attribution window. You can choose from the following:
Click through attribution: Select 1 day, 7 day, 14 day, 28 day.
View through attribution: Select Off, 1 day, 7 day
Enter Event count. You can choose from the following:
Every: AEO for purchase event and VBO.
Once: Install +AEO for non-purchase optimization.
Click Next.
Note: Attribution settings cannot be changed once the ad group has been published. You'll have to create a new ad group to use a new Attribution window and Event count.
After adding your attribution settings for your ad group, you'll be able to continue creating an ad. Learn more about Attribution.