About Product Shopping Ads

Features and benefits

• Reach more new and current customers through Shopping Center and search with ads that are more likely to encourage them to buy your products.

• Simplify your ad creation by using images and information from your products' Product Details Page.

• Take advantage of optimization settings that will automatically determine the best placements and audience settings for your products, including Shopping Center Recommendations and search keywords.

• Optimize your ad campaign for goals like Gross Revenue and Return on Ad Spend (ROAS)

• Watch your campaigns grow and learn about what works best for your current and new customers.

When you create a Product Shopping Ad campaign, your campaign will automatically suggest the best audience settings and optimize your ad placements across Shopping Center Recommendations and Search. Your campaign will also continually identify high-performing search keywords based on shopping behaviors such as user interests, product relevance and historical performance.

Note: In TikTok Feed, Product Shopping Ads may be displayed in Carousel format and such format is now available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and the United States. In Indonesia, Product Shopping Ads may also appear within the Tokopedia app, shown in product card format.

Learn how to create Product Shopping Ads in TikTok Ads Manager.

Learn some best practices for Product Shopping Ads.